Product Marketing Specialist

Xcede; Boston (MA); In loco; USD 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

Xcede in Boston is seeking a Marketing Technical Product Owner to drive evolution of enterprise marketing and distribution technology. You will own roadmaps, backlogs and prioritization while partnering with engineering, data and business teams to deliver scalable, secure and data-driven solutions.

This hands-on role translates business needs into technical requirements, user stories and acceptance criteria, balancing customer priorities with long-term technical sustainability and platform

Competenze

• 5–10 years of experience managing and evolving enterprise marketing technology products or platforms.
• Experience with CRM, personalization, digital experience, content, marketing automation and data platforms.

Mansioni

• Own and manage product roadmaps for enterprise marketing and distribution technology platforms.
• Serve as the primary product representative for Agile engineering teams; manage backlog prioritization, refine requirements and acceptance criteria.

Conoscenze

Marketing technology

Agile product management

Roadmap development

Backlog management

Cross-functional collaboration

APIs & integrations

Data-driven decision making

Security & compliance awareness

Cloud platforms

AI & automation

Strumenti

AWS

Azure

Google Cloud

CRM systems

Marketing automation tools

Descrizione del lavoro

Marketing Technical Product Owner (US Citizens and Green Card Holders strongly preferred)

US Citizens and Green Card Holders strongly preferred

We’re seeking an experienced Technical Product Owner to lead the evolution of enterprise marketing and distribution technology products. This role will own product roadmaps, backlogs and prioritization while partnering closely with engineering, architecture, data and business teams to deliver scalable, secure and data-driven solutions.

This is a hands‑on product role focused on translating business needs into technical requirements, user stories and acceptance criteria while balancing customer needs, business priorities and long‑term technical sustainability.

Key Responsibilities: (US Citizens and Green Card Holders strongly preferred)

• Product Roadmap: Own and manage product roadmaps for enterprise marketing and distribution technology platforms.
• Product Delivery: Serve as the primary product representative for Agile engineering teams. Manage backlog prioritization and refinement, define requirements and acceptance criteria, and drive continuous delivery and incremental value.
• Technical Collaboration: Partner with architects, engineers and platform teams to define technical solutions. Work across APIs, integrations, cloud infrastructure, security, data models and system architecture while evaluating scalability, reliability and performance.
• Stakeholder Management: Translate business requirements into actionable technical priorities and facilitate communication between technical and non-technical stakeholders.
• Platform Modernization: Prioritize technical enhancements, platform modernization initiatives and technical debt alongside business-driven features.
• Strategic Product Management: Use technology, data and customer insights to identify opportunities for marketing optimization, improved customer engagement and operational efficiency. Define success metrics and use analytics to measure product performance.
• AI, Data & Automation: Partner with data, engineering and business teams to identify and prioritize AI, automation, personalization and customer intelligence use cases. Ensure solutions align with security, governance, regulatory and compliance requirements.
• Technology Innovation: Stay current on emerging technologies and industry trends, evaluating opportunities involving AI, automation, analytics and modern marketing technology platforms.

Required Experience

• Marketing Technology: 5-10 years of experience managing and evolving enterprise marketing technology products or platforms.
• Marketing Ecosystems: Strong understanding of how CRM, personalization, digital experience, content, marketing automation and data platforms work together.
• Financial Services: Experience within Asset Management, Wealth Management, Financial Services or another highly regulated industry. Asset Management experience strongly preferred.
• Agile Product Management: Strong experience working in Agile product engineering environments, including roadmap development, quarterly planning, backlog management, product discovery and prioritization.

Preferred Qualifications

• CSPO, SAFe Product Owner/Product Manager or equivalent product management experience.
• Experience with SaaS applications and B2B software solutions.
• Experience working within a modern product engineering or product operating model.
• Experience defining product success metrics and using analytics to influence product decisions.
• Familiarity with AI-enabled marketing technology, personalization platforms and marketing automation.
• Knowledge of AWS, Azure or Google Cloud.
• Experience with APIs, integrations, microservices and data platforms.
• Understanding of DevOps, CI/CD pipelines and platform operations.
• Background working with CRM, ERP, marketing technology, AI/ML or data-driven products.