Product Marketing Manager

2A Works; California; In loco; USD 110.000 - 130.000; Tempo pieno

Descrizione del lavoro

2A Works in California is seeking a Product Marketing Manager (B2B) to drive go-to-market strategies for hardware products and lead NA market initiatives. You will partner with sales, engineering, and global teams to translate customer needs into compelling product messaging and successful launches.

The role is full-time and on-site in San Gabriel Valley, reporting to the US Marketing GM. You will shape regional strategy and coordinate local campaigns with global teams.

Competenze

• 5–8 years of product marketing experience in B2B technology.
• Experience developing go-to-market strategies for new product launches.
• Ability to collaborate with sales and engineering teams on technical products.
• Understanding of B2B customer needs, market dynamics, and product positioning.
• Strong communication and project management skills.
• Experience working with cross-functional/global teams.

Mansioni

• Develop and execute go-to-market strategies for new B2B product launches in North America.
• Partner with sales to understand customer needs, market trends, and opportunities.
• Share customer insights and competitive intelligence with engineering and product teams to inform development priorities.
• Translate technical product capabilities into compelling positioning and messaging for B2B audiences.
• Align regional strategies with company priorities with global product marketing leadership.
• Coordinate with marketing colleagues and external agencies to support local campaigns.
• Manage product marketing initiatives from planning through execution.

Conoscenze

B2B marketing

Hardware products

Go-to-market strategies

Cross-functional collaboration

Project management

Communication

Market insights

Descrizione del lavoro

Do you love connecting the dots between customer needs, emerging technologies, and product innovation? Are you energized by bringing technical B2B products to market and collaborating with sales and engineering teams to shape what comes next?

We're looking for a product marketing manager (B2B) to help drive go-to-market strategies for a global technology hardware company expanding its product marketing presence in North America.

As a product marketing manager, you'll help drive go-to-market strategies for new B2B product launches, translating market insights into actionable plans. You'll partner closely with sales, engineering, and global product marketing teams to understand customer needs, inform product development priorities, and bring new technologies to market.

This is a full-time, on-site position in San Gabriel Valley, CA. You'll join the company directly as its first North American product marketing team member, reporting to the US-based Marketing GM and collaborating with colleagues across Asia, Europe, the Middle East, and Latin America.

Why this opportunity?

• Make your mark in North America. Help establish the company's regional product marketing presence while shaping strategies for the North American market.
• Influence what's next. Work directly with engineering and sales to turn market feedback into product development priorities.
• Help shape major product launches. Play a key role in bringing new B2B technologies to the North American market, working closely with global product and engineering teams.

Activities

• Develop and execute go-to-market strategies for new B2B product launches in North America.
• Partner with sales teams to understand customer needs, market trends, and competitive opportunities.
• Share North American customer insights, market feedback, and competitive intelligence with engineering and global product teams to help inform product development priorities.
• Translate technical product capabilities into compelling positioning and messaging for B2B audiences.
• Work with global product marketing leadership to align regional strategies with company priorities.
• Coordinate with marketing colleagues and external agencies to support local campaigns and outreach.
• Manage product marketing initiatives from initial planning through execution, building increasing ownership of regional strategy.

Skills and qualifications

Need to have

• 5–8 years of product marketing experience in B2B technology, preferably involving physical hardware products such as data center infrastructure, cooling systems, or related technologies.
• Experience developing and executing go-to-market strategies for new product launches.
• Ability to collaborate effectively with sales and engineering teams on technical products.
• Understanding of B2B customer needs, market dynamics, and product positioning.
• Strong communication and project management skills, with the ability to work across global teams.
• Comfortable taking initiative and working independently while navigating established processes.

Nice to have

• Direct experience with data center infrastructure, cooling technologies, or related B2B hardware products.
• Experience working with global product marketing teams to adapt strategies for regional markets.
• Experience collaborating with external marketing agencies on regional campaigns.

Compensation and benefits

Salary range: $110,000–$130,000 annually.

Benefits include:

• Medical, dental, and vision insurance, with 100% of the basic employee plan covered by the employer and 50% of dependent coverage.
• 401(k) plan.
• Basic and voluntary life insurance and accidental death and dismemberment (AD&D) coverage.
• 15 vacation days and 5 sick days.