Product Marketing Manager

Comscore, Inc.; Boston (MA); Remote; USD 125,000 - 150,000; Full time

Job summary

A leading data company, Comscore, Inc. is seeking a Product Marketing Manager with strong advertising technology experience. This role will focus on go-to-market strategies, product positioning, and driving market adoption. If you thrive in dynamic environments and excel in data storytelling, we encourage you to apply.

Qualifications

• 3-5+ years marketing experience, including product marketing or management.
• Strong understanding of the ad ecosystem across formats and channels.
• Experience with programmatic ad tech and ad-measurement.

Responsibilities

• Lead go-to-market launches and manage cross-functional implementation.
• Develop product positioning, value proposition, and customer messaging.
• Conduct market segmentation and define ideal customer profiles.

Skills

Advertising Technology

Product Marketing

Market Segmentation

Cross-functional Collaboration

Data Analysis

Education

Bachelor's degree or equivalent experience

Job description

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Job Title: Product Marketing Manager

Location: Remote or New York City, NY

About This Role

• MUST HAVE ADVERTISING TECHNOLGY EXPERIENCE TO BE CONSIDERED
  
  

It’s an exciting time to be at Comscore.

As a leading data company, we power the media and advertising industry with trusted insights across content, audiences, and campaigns. From planning to performance, our data fuels smarter decisions and stronger connections for brands, agencies, publishers, and platforms.

Comscore’s Product Marketing team, the connective tissue between customer needs, is seeking a Product Marketing Manager to help simplify and amplify our robust suite of data solutions. As a growing function within the Marketing organization, you will partner closely with commercial, product and marketing teams to develop product positioning, define go-to-market strategies, drive commercialization efforts and accelerate adoption and usage of Comscore offerings.

In this role you will play a crucial role leading the product commercialization process. You will perform product positioning, own go-to-market strategies for product and feature rollouts, spearhead competitive analysis, sales enablement, and thought leadership efforts that highlight how we maximize the value of cross-platform media investment—and help our customers meet and exceed their goals.

This role could be a great fit if you love shaping how products connect with customers, solving problems creatively, and balancing big-picture strategy with hands-on execution. If you thrive in a fast-paced environment, enjoy collaboration, and have a passion for telling stories with data, we’d love to hear from you.

What You'll Do

• Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan.
• Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence
• For each product launch, conduct market segmentation analysis, define ideal customer profiles, define launch phases, develop product positioning/value props, establish pricing/packaging, and articulate KPIs for benchmarking.
• Own the development of customer/external roadmaps for different customer segments, with a bias towards agility and accuracy.
• Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications
• Foster deep cross-collaboration between Product, Sales, and Marketing to consistently deliver clear, compelling, and differentiated product positioning within a highly competitive landscape.
• Partner closely with brand marketing in developing market-facing narrative, ensuring accurate product positioning and proof points.
• Develop competitive analysis resources, including battlecards, competitor grids and positioning maps
  
  

What You'll Need

• 3-5+ years of marketing experience, including at least 3 years of direct product marketing or product management experience for an tech platform, measurement vendor, OEM or publisher with cross-channel, video and television-related products
• Strong understanding of the ad ecosystem holistically, across all formats and channels
• Technically savvy, with experience in and deep understanding of the programmatic ad tech industry as well as ad-measurement
• Experience building and executing marketing and go-to-market plans and campaigns
• Master of simplicity: organized thinker with excellent written and verbal interpersonal skills. You can simplify complex topics and explain them clearly and concisely
• Strong writing, presentation skills and analytical orientation – must love data, and be able to articulate the business impact
• Excellent interpersonal skills to interact with cross-functional teams, and external partners; People manager experience a plus
• Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment
• Scrappy, creative problem-solver who believes that perfect is the enemy of good
• Compensation: $125,000 - $150,000; Commensurate with experience.
  
  

About Comscore

At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.

EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.

To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting, Technology, Information and Internet, and Market Research

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