Product Marketing Leader - Power Inverters & Grid Solutions

Nextpower; Fremont (CA); On-site; USD 170,000 - 180,000; Full time

Job summary

Nextpower is seeking a Product Marketing Manager to drive messaging, positioning, launch strategy, and sales enablement for its inverter and power conversion portfolio. The role sits at the intersection of product, sales, engineering, and marketing, translating complex power electronics into clear customer value.

The ideal candidate has 8+ years in B2B product marketing, experience in utility-scale solar or related fields, and can develop launch plans and sales tools; travel may be required.

Qualifications

• Minimum 8+ years of experience in B2B product marketing or related roles.
• Experience communicating complex power electronics and industrial technology.
• Strong writing, messaging, and storytelling for technical and commercial audiences.
• Ability to develop launch plans, collateral, and sales enablement tools.

Responsibilities

• Develop differentiated product messaging, value propositions, and positioning.
• Equip sales with tools, content, and training for customer conversations.
• Coordinate go-to-market plans for new products and updates.
• Tell customer stories around performance, reliability, uptime, and serviceability.
• Identify market needs, trends, and buyer pain points across stakeholders.
• Collaborate cross-functionally with product, engineering, sales, and marketing.
• Develop product collateral, website content, presentations, and event messaging.
• Gather customer feedback to refine messaging and outputs.
• Articulate how the product fits into the broader platform.

Skills

B2B product marketing

Technical marketing

Cross-functional collaboration

Sales enablement

Storytelling / writing

Education

Bachelor's degree in technical/ business/ marketing/ communications

Job description

Nextpower is seeking a Product Marketing Manager to drive messaging, positioning, launch strategy, and sales enablement for its inverter and power conversion portfolio. The role sits at the intersection of product, sales, engineering, and marketing, translating complex power electronics into clear customer value.

The ideal candidate has 8+ years in B2B product marketing, experience in utility-scale solar or related fields, and can develop launch plans and sales tools; travel may be required.