Product Marketing Manager, Grid Automation Solutions

G&W Electric Co; Northern (KY); Hybrid; USD 115,000 - 152,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Short and Long-Term Disability

Life Insurance

401(k) with Profit Sharing

Tuition Reimbursement

Job summary

G&W Electric Co. seeks a Product Marketing Manager to own the go-to-market strategy for the Power Grid Automation portfolio, translating complex grid technologies into compelling business value.

You will collaborate with Product Management, Sales, and Engineering to accelerate adoption, drive solution attachment, and enable the channel to sell integrated offerings across utilities and data centers. This role requires strategic thinking and travel readiness.

Qualifications

• Translate technical capabilities into customer value propositions.
• Lead go-to-market launches across Product Management, Sales, and Marketing.
• Develop sales enablement tools and playbooks to sell integrated solutions.

Responsibilities

• Develop positioning and messaging for Power Grid Automation portfolio.
• Lead GTM and launch strategy across product roadmap.
• Build sales enablement materials and ROI tools.
• Drive thought leadership and digital presence (SEO/AEO).
• Maintain voice-of-customer insights to guide product strategy.
• Monitor competitive intelligence and differentiate solutions.
• Shape pricing, packaging, and solution bundling.
• Support solution-selling motions across segments.

Skills

Go-to-market strategy

Cross-functional leadership

Sales enablement

ROI storytelling

Executive communication

CRM (Salesforce)

Marketing analytics

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce CRM

Marketing analytics tools

Job description

G&W Electric Co. seeks a Product Marketing Manager to own the go-to-market strategy for the Power Grid Automation portfolio, translating complex grid technologies into compelling business value.

You will collaborate with Product Management, Sales, and Engineering to accelerate adoption, drive solution attachment, and enable the channel to sell integrated offerings across utilities and data centers. This role requires strategic thinking and travel readiness.