Product Marketing Manager, Power Conversion

Nextpower; Fremont (CA); On-site; USD 170,000 - 180,000; Full time

Job summary

Nextpower is seeking a Product Marketing Manager to drive messaging, positioning, launch strategy, and sales enablement for its inverter and power conversion portfolio. The role sits at the intersection of product, sales, engineering, and marketing, translating complex power electronics into clear customer value.

The ideal candidate has 8+ years in B2B product marketing, experience in utility-scale solar or related fields, and can develop launch plans and sales tools; travel may be required.

Qualifications

• Minimum 8+ years of experience in B2B product marketing or related roles.
• Experience communicating complex power electronics and industrial technology.
• Strong writing, messaging, and storytelling for technical and commercial audiences.
• Ability to develop launch plans, collateral, and sales enablement tools.

Responsibilities

• Develop differentiated product messaging, value propositions, and positioning.
• Equip sales with tools, content, and training for customer conversations.
• Coordinate go-to-market plans for new products and updates.
• Tell customer stories around performance, reliability, uptime, and serviceability.
• Identify market needs, trends, and buyer pain points across stakeholders.
• Collaborate cross-functionally with product, engineering, sales, and marketing.
• Develop product collateral, website content, presentations, and event messaging.
• Gather customer feedback to refine messaging and outputs.
• Articulate how the product fits into the broader platform.

Skills

B2B product marketing

Technical marketing

Cross-functional collaboration

Sales enablement

Storytelling / writing

Education

Bachelor's degree in technical/ business/ marketing/ communications

Job description

Position Summary

Nextpower is seeking a Product Marketing Manager to drive Power Conversion product messaging, positioning, launch strategy, and sales enablement for Nextpower’s growing inverter and power conversion portfolio. This role sits at the intersection of product, sales, engineering, and marketing, and will help translate advanced power electronics, modular inverter architecture, domestic manufacturing strategy, and lifecycle serviceability into compelling customer value propositions.

The ideal candidate has experience in B2B product marketing, preferably in utility-scale solar, power conversion, energy storage, electrical infrastructure, or industrial technology. This person should be comfortable working with technical teams and be able to communicate complex product capabilities in clear, customer‑centered language.

The Product Marketing Manager will support go‑to‑market initiatives for Nextpower’s inverter and power conversion offerings, including utility‑scale solar inverter products and related power conversion platforms that help customers improve project performance, uptime, serviceability, and long‑term value.

Key Responsibilities

• Product Messaging and Positioning: Develop differentiated product messaging, value propositions, and positioning for Nextpower inverter and power conversion products, translating technical capabilities into customer benefits
• Sales Enablement: Equip sales teams with tools, content, and training to support customer conversations, including presentations, one‑pagers, datasheets, FAQs, objection handling, and launch materials
• Launch Planning: Build and coordinate go‑to‑market plans for new inverter products, updates, and commercial milestones in close partnership with product management, sales, marketing, and engineering
• Customer Storytelling: Create clear, outcome‑focused narratives around utility‑scale performance, modularity, reliability, uptime, serviceability, domestic supply chain confidence, and integration with the broader Nextpower platform
• Market and Customer Insights: Identify customer needs, market trends, competitive dynamics, and buyer pain points across developers, EPCs, IPPs, utilities, asset owners, and O&M stakeholders
• Cross‑Functional Collaboration: Work closely with product management, engineering, sales, marketing, sales enablement, legal, and regional teams to ensure consistent product communication and launch readiness
• Content Development: Drive development of product collateral, campaign assets, website content, customer presentations, sales tools, internal training materials, and event messaging
• Voice of Customer: Partner with sales and product teams to gather customer feedback, refine messaging, and ensure product marketing outputs address real project and procurement challenges
• Platform Positioning: Help articulate how Nextpower inverter products fit into the company’s integrated clean energy technology platform spanning trackers, eBOS, controls, software, services, power conversion, and storage

Qualifications & Experience

• 8+ years of experience in B2B product marketing, product management, technical marketing, sales enablement, or related roles in an industrial, energy, electrical, or infrastructure technology field
• Experience with utility‑scale solar, power conversion, inverters, energy storage, grid infrastructure, electrical balance of system, or renewable energy markets strongly preferred
• Proven ability to translate technical product capabilities into compelling customer value propositions
• Comfortable working with engineers and product managers, with the ability to understand technical concepts and use correct terminology
• Strong writing, messaging, and storytelling skills across technical and commercial audiences
• Experience developing product launch plans, sales enablement tools, customer presentations, and marketing collateral
• Ability to gather and synthesize customer, market, and competitive insights
• Adept at building slide decks and presenting to internal and customer‑facing audiences
• Ability to manage multiple projects in a fast‑paced, global environment
• Strong cross‑functional collaboration skills with sales, product, engineering, and marketing teams
• Able to travel domestically and internationally as needed
• B.S. degree in a technical, business, marketing, communications, or related field
• Experience with utility‑scale solar project development, EPC workflows, power plant operations, or electrical infrastructure is a plus

Compensation

Pay is based on market location and may vary based on factors including experience, skills, education and other job‑related reasons. The annual salary range for this position is $170,000.00–$180,000.00 (Applicable to California).

Equal Opportunity Employer

Nextpower is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.