Product Marketing Manager — Health Tech GTM Leader

MRO; Norristown (Montgomery County); On-site; USD 90,000 - 120,000; Full time

Job summary

A healthcare technology firm is seeking an experienced Product Marketing Manager to drive positioning, packaging, and go-to-market strategy for their Exchange and Payer Solutions portfolio. In this highly visible role, you will align Product, Operations, and Marketing efforts, ensuring effective execution and strategic influence. A successful candidate will have 5-7 years of relevant experience and a proven record in B2B environments. This position offers the opportunity to shape market perceptions and drive growth.

Qualifications

• 5‑7 years of experience in product marketing, GTM, or similar roles.
• Demonstrated ownership of positioning, packaging, and pricing.
• Strong collaboration with Sales Enablement and Marketing Communications.

Responsibilities

• Lead GTM planning and orchestrate launches and enhancements.
• Define and evolve clear, differentiated positioning for products.
• Review pricing and recommend evolution in partnership with teams.

Skills

Product marketing experience

GTM strategy

Executive communication

Cross-functional leadership

Job description

A healthcare technology firm is seeking an experienced Product Marketing Manager to drive positioning, packaging, and go-to-market strategy for their Exchange and Payer Solutions portfolio. In this highly visible role, you will align Product, Operations, and Marketing efforts, ensuring effective execution and strategic influence. A successful candidate will have 5-7 years of relevant experience and a proven record in B2B environments. This position offers the opportunity to shape market perceptions and drive growth.