Product Marketing Leader - AI-Driven SaaS

Ethena; United States; Remote; USD 180,000 - 230,000; Full time

Benefits offered by this job

Unlimited PTO

Job summary

Ethena is hiring a Head of Product Marketing for a remote-first role in the United States. You will bridge Product and GTM, shaping value propositions for compliance, HR, and legal buyers. Expect hands-on storytelling, pricing strategy, and end-to-end launches, with regular customer interactions and webinars.

You’ll translate complex features into buyer-friendly narratives, drive demand, and enable sales with compelling assets, while embracing AI-enabled workflows and fast-paced execution.

Qualifications

• Excellent written and spoken communication tailored to business buyers.
• Proven ability to market complex SaaS products to non-technical leaders.
• Experience creating launch assets, messaging, and pricing strategies.
• Comfort with AI tools to accelerate marketing workflows.

Responsibilities

• Own positioning, messaging & packaging across product lines.
• Join demo calls to showcase features and guide launches.
• Collaborate on customer-facing marketing initiatives and webinars.
• Translate buyer feedback into product roadmaps and positioning.
• Lead end-to-end launches with cross-functional teams.
• Create assets: decks, one-sheets, product pages, videos, templates.

Skills

Concise communicator

Customer-obsessed

Marketing to non-technical buyers

SaaS product marketing

AI-forward mindset

High-velocity execution

Humor and curiosity

Job description

Ethena is hiring a Head of Product Marketing for a remote-first role in the United States. You will bridge Product and GTM, shaping value propositions for compliance, HR, and legal buyers. Expect hands-on storytelling, pricing strategy, and end-to-end launches, with regular customer interactions and webinars.

You’ll translate complex features into buyer-friendly narratives, drive demand, and enable sales with compelling assets, while embracing AI-enabled workflows and fast-paced execution.