Product Marketing Lead – Transfer Switches

Socomec Group; Longmont (CO); On-site; USD 85,000 - 95,000; Full time

Job summary

Socomec Group seeks a Product Marketing professional to define, plan and implement marketing strategies for the Transfer Switch Equipment portfolio across North America. You will collaborate with engineering, sales and marketing to shape product value propositions and go-to-market plans.

The role includes leading launches, driving demand generation, tracking KPIs, and supporting pricing and tender activities, with travel as needed.

Qualifications

• Bachelor’s degree or equivalent work experience in Electrical Engineering.
• Strong understanding of electrical power distribution systems, including low-voltage switchgear and transfer switching equipment.
• Familiarity with North American electrical standards and codes (UL, CSA, NEC, NFPA).
• Strong proficiency in market analysis, competitive intelligence, product value proposals and go-to-market development.
• Excellent communication, collaboration and networking skills across diverse teams and regions.

Responsibilities

• Develop deep expertise in the managed product portfolio (Transfer Switch Equipment).
• Conduct market analyses to define development roadmaps and sales strategies.
• Be the voice of the customer for new products and portfolio expansion.
• Lead product launches to maximize market impact.
• Drive marketing mix strategies (4Ps) and promotional campaigns.
• Establish KPIs to track market share and pricing performance.
• Provide insights to shape sales strategies and budgets.
• Deliver training to the salesforce on products and applications.
• Drive lead generation and optimize marketing content.

Skills

Market analysis

Go-to-market development

Cross-functional collaboration

Communication & presentation

PowerPoint & Excel

Education

Electrical Engineering degree

Tools

PowerPoint

Excel

Job description

Socomec Group seeks a Product Marketing professional to define, plan and implement marketing strategies for the Transfer Switch Equipment portfolio across North America. You will collaborate with engineering, sales and marketing to shape product value propositions and go-to-market plans.

The role includes leading launches, driving demand generation, tracking KPIs, and supporting pricing and tender activities, with travel as needed.