Product Marketing Lead: Shape the Category & Launch

Latent; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation & equity

Medical, dental, and vision insurance

Flexible PTO

Paid parental leave

Fertility and family-building stipend

Job summary

Latent is seeking a Product Marketing Lead to own how our enterprise pharmacy intelligence products reach the market. You will shape the category, own positioning, packaging, launches, and partner go-to-market, becoming the connective tissue between product, sales, partners, and press.

In this role you will run end-to-end launch beats, sharpen messaging as the category evolves, and empower sales with compelling narratives.

Qualifications

• 7-10 years in B2B tech product marketing with launches run end to end
• Strong narrative instincts: category-shaping storytelling and buyer-specific framing
• Sales narrative that reps actually want to use
• Comfort with analyst relations, trade press, and executive thought leadership
• Fluency using AI to produce more, faster

Responsibilities

• Plan product-launch calendar and run launches as campaigns (PR, content, events, sales beats) in lockstep with product
• Sharpen Latent's positioning as the product evolves and maintain messaging framework
• Build sales-enablement library: decks, persona narratives, objection handling, talk tracks
• Communicate roadmaps to customers and educate on launches; create release motion and training kits
• Coordinate analyst and trade press positioning; lead briefings with Gartner, Forrester, KLAS
• Own event narratives and ensure consistent storytelling across events

Job description

Latent is seeking a Product Marketing Lead to own how our enterprise pharmacy intelligence products reach the market. You will shape the category, own positioning, packaging, launches, and partner go-to-market, becoming the connective tissue between product, sales, partners, and press.

In this role you will run end-to-end launch beats, sharpen messaging as the category evolves, and empower sales with compelling narratives.