Product Marketing Lead — Remote, B2B SaaS

Kenyan Edu; United States; Hybrid; USD 127,000 - 145,000; Full time

Job summary

Tebra is seeking a Product Marketing Manager (Temporary) to own market intelligence, positioning and messaging for our EHR and care delivery products targeting private practices. You will partner with product management and sales to ensure customer needs drive value and enable revenue growth.

In this remote role, you’ll deliver competitive insights, guide go-to-market strategies, and translate complex healthcare concepts into clear customer benefits.

Qualifications

• 4+ years of product marketing experience, preferably in B2B SaaS.
• Healthcare technology and EHR experience is a plus.
• Strong analytical and research skills with a proven VOC track record.
• Experience developing positioning and messaging for complex products in regulated markets.
• Solid understanding of B2B and B2C marketing best practices.

Responsibilities

• Conduct market research and analysis to identify customer needs, preferences, and trends.
• Develop product positioning, messaging, and value propositions that resonate with target audiences.
• Partner with product management to ensure products meet customer needs and deliver value.
• Collaborate with the sales team to develop sales enablement materials, including presentations, demos, and case studies.
• Make complex concepts easy to understand.
• Analyze and report on key metrics, including customer acquisition, engagement, and retention.
• Stay up-to-date on industry trends and best practices related to product marketing and healthcare to identify trends and emerging opportunities.
• Deliver weekly, monthly and quarterly competitive intelligence that draws on internal and external data, research and analysis and uses the voice of our customer.

Skills

Product marketing

B2B SaaS

Healthcare tech

Voice of the customer

Market research

Job description

Tebra is seeking a Product Marketing Manager (Temporary) to own market intelligence, positioning and messaging for our EHR and care delivery products targeting private practices. You will partner with product management and sales to ensure customer needs drive value and enable revenue growth.

In this remote role, you’ll deliver competitive insights, guide go-to-market strategies, and translate complex healthcare concepts into clear customer benefits.