Payments Product Marketing Lead

Plaid Inc

San Francisco (CA)

On-site

USD 140,000 - 200,000

Full time

4 days ago

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Job summary

Plaid is seeking a Product Marketing Manager for Payments to bring Plaid’s vision for bank payments to life—making us the method of choice for Billers, Fintechs, and Financial Institutions. Our mission is to harness Plaid’s network to deliver seamless, secure payment experiences.

You’ll craft clear positioning, conduct competitive research, translate technical concepts into customer-facing content, and partner with Product, Sales, Marketing, Enablement, Design and Communications to create

Qualifications

6+ years in product marketing or GTM at a B2B software company
Thoughtful, strategic thinker with bias for action in fast-moving environments
Outstanding written communication skills for marketing and sales collateral
Strong presence and verbal communicator with leaders at fintechs and financial institutions
Proven success launching new solutions and driving market adoption
Desire to engage cross-functionally with Product, Marketing, and Sales

Responsibilities

Craft clear, compelling positioning and messaging for Plaid’s payments solutions
Conduct ongoing competitive analysis to inform product positioning and opportunities
Partner with Product to translate features into customer-facing content
Collaborate with Sales, Marketing, Enablement, Design, and Communications to create collateral
Work with Marketing to build integrated campaigns targeting key customer segments