Product Marketing Lead: Launch, Storytelling & Growth

Klein Tools; Mansfield (TX); On-site; USD 90,000 - 110,000; Full time

Job summary

Klein Tools in Mansfield, TX is seeking a Product Marketing Manager to unite teams and drive product launches with on‑brand storytelling, packaging and omnichannel content. You will own category marketing, develop launch plans, and coordinate with media and design partners to deliver compelling assets across the consumer journey.

You will lead cross‑functional collaboration, manage timelines, and optimize campaigns to attract, engage and convert shoppers in stores, online and through

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5–7 years related work experience.
• Excellent project management skills and collaborative approach to work.
• Ability to collaborate cross-functionally with Marketing, Product Management, Engineering, Sales, Finance, and other departments.
• High sense of urgency and ability to work quickly and accurately under pressure.

Responsibilities

• Drive collaboration with Product Management, Engineering, and Creative Teams to bring products to market on schedule.
• Develop integrated marketing launch plans and campaigns for new products; provide strategy to channel owners.
• Own product storytelling and position concerns against competitors to differentiate products.
• Manage creation and distribution of photography, video, digital content and copy with content partners.
• Develop new product sell‑in materials to enable sales across channels and boost engagement.
• Conduct ongoing competitive analysis and market visits to improve product content and positioning.

Skills

Project management

Cross-functional collaboration

Communication skills

Rapid execution

Strategic thinking

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Wrike

Monday.com

SmartSheet

Job description

Klein Tools in Mansfield, TX is seeking a Product Marketing Manager to unite teams and drive product launches with on‑brand storytelling, packaging and omnichannel content. You will own category marketing, develop launch plans, and coordinate with media and design partners to deliver compelling assets across the consumer journey.

You will lead cross‑functional collaboration, manage timelines, and optimize campaigns to attract, engage and convert shoppers in stores, online and through