Product Marketing Lead: Launch & Storytelling

Klein Tools; Lincolnshire (IL); On-site; USD 90,000 - 110,000; Full time

Job summary

Klein Tools in Lincolnshire, IL is hiring a Product Marketing Manager to unite product, engineering and creative teams and deliver new products to market with on-brand storytelling, packaging and omnichannel content.

You will own product category strategy, develop integrated launch plans, and create compelling marketing briefs and assets for sales channels, partners, and ecommerce, aiming to differentiate in the market.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5–7 years of related work experience.
• Excellent project management and collaboration.
• Strong verbal and written communication.
• Experience with cross-functional teams and PM tools.

Responsibilities

• Drive collaboration with Product, Engineering and Creative teams across the development cycle.
• Develop integrated marketing launch plans and campaigns for new products.
• Own product storytelling and position differentiation against competitors.
• Manage creation and distribution of product photography, video, digital content and copy.
• Develop sell-in materials to enable sales teams across channels.
• Conduct ongoing competitive analysis and market research.

Skills

Project management

Cross-functional collaboration

Strategic thinking

Communication

Time management

PM tools

Education

Bachelor's degree in Marketing or related field

Tools

Wrike

Monday.com

SmartSheet

Job description

Klein Tools in Lincolnshire, IL is hiring a Product Marketing Manager to unite product, engineering and creative teams and deliver new products to market with on-brand storytelling, packaging and omnichannel content.

You will own product category strategy, develop integrated launch plans, and create compelling marketing briefs and assets for sales channels, partners, and ecommerce, aiming to differentiate in the market.