Product Marketing Lead, Hardware & Wearables GTM

Google; Mountain View (CA); On-site; USD 141,000 - 205,000; Full time

Job summary

Google is seeking a product marketing leader in Mountain View to partner with Product Management, Engineering, and Brand to shape the go-to-market strategy for Fitbit hardware and accessories. You will translate user insights into compelling positioning and drive end-to-end campaigns that connect features to real-world benefits.

You will manage pricing, portfolio strategy, and cross-functional launches, while navigating ambiguity and influencing stakeholders across global teams to accelerate

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, brand marketing, consumer hardware or growth marketing.
• Experience managing end-to-end product launches, lifecycle marketing initiatives or end-to-end go-to-market campaigns.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Define product positioning and messaging for the hardware and accessory portfolio. Partner with Product teams to integrate the user friendly features into development.
• Analyze market trends, consumer data, and research to identify new opportunities (e.g., form factors, materials) and influence product and portfolio strategy.
• Partner with Finance, PM, and Merchandising to optimize pricing, promotions, and portfolios to meet revenue and margin targets.
• Coordinate alignments across Design, Engineering, Brand, Sales, and regional teams to ensure flawless execution of campaigns and product launches.
• Develop and execute comprehensive, user-centric global GTM plans for new Fitbit devices, accessories, features, and collaborations, ensuring alignment across channels.

Skills

Product marketing

Brand marketing

Consumer hardware

Growth marketing

Education

Bachelor's degree or equivalent practical experience

Job description

Google is seeking a product marketing leader in Mountain View to partner with Product Management, Engineering, and Brand to shape the go-to-market strategy for Fitbit hardware and accessories. You will translate user insights into compelling positioning and drive end-to-end campaigns that connect features to real-world benefits.

You will manage pricing, portfolio strategy, and cross-functional launches, while navigating ambiguity and influencing stakeholders across global teams to accelerate