Product Marketing Manager, Fitbit Hardware

Google; Mountain View (CA); On-site; USD 141,000 - 205,000; Full time

Job summary

Google is seeking a product marketing leader in Mountain View to partner with Product Management, Engineering, and Brand to shape the go-to-market strategy for Fitbit hardware and accessories. You will translate user insights into compelling positioning and drive end-to-end campaigns that connect features to real-world benefits.

You will manage pricing, portfolio strategy, and cross-functional launches, while navigating ambiguity and influencing stakeholders across global teams to accelerate

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, brand marketing, consumer hardware or growth marketing.
• Experience managing end-to-end product launches, lifecycle marketing initiatives or end-to-end go-to-market campaigns.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Define product positioning and messaging for the hardware and accessory portfolio. Partner with Product teams to integrate the user friendly features into development.
• Analyze market trends, consumer data, and research to identify new opportunities (e.g., form factors, materials) and influence product and portfolio strategy.
• Partner with Finance, PM, and Merchandising to optimize pricing, promotions, and portfolios to meet revenue and margin targets.
• Coordinate alignments across Design, Engineering, Brand, Sales, and regional teams to ensure flawless execution of campaigns and product launches.
• Develop and execute comprehensive, user-centric global GTM plans for new Fitbit devices, accessories, features, and collaborations, ensuring alignment across channels.

Skills

Product marketing

Brand marketing

Consumer hardware

Growth marketing

Education

Bachelor's degree or equivalent practical experience

Job description

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, brand marketing, consumer hardware or growth marketing.
• Experience managing end-to-end product launches, lifecycle marketing initiatives or end-to-end go-to-market campaigns.
• Experience managing cross-functional or cross-team projects.

Preferred qualifications

• Experience leading business metrics (e.g., attachment rates, margins) and navigating ambiguity to launch products.
• Experience utilizing AI productivity tools to solve complex problems and streamline business workflows.
• Experience marketing consumer hardware, wearables, lifestyle electronics, or retail accessories.
• Ability to translate consumer insights and market analysis into strategic marketing briefs and business models.
• Ability to influence cross-functional stakeholders (Product, Engineering, Sales, Design) and lead un-siloed teams.
• Excellent narrative-building and communication skills to present strategic plans to creative teams and leadership.

About the job

In this role, you will partner closely with Product Management, Engineering, Industrial Design, PR, GTM, Brand, Business Development, and Sales to shape the product development process and lead end-to-end global go-to-market (GTM) strategies. You will act as a trusted collaborative leader, leveraging deep user insights to influence cross-functional decision-making, optimize pricing and portfolio strategy, and ensure our product positioning resonates strongly to drive user personalization and business growth.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google.

• Define product positioning and messaging for the hardware and accessory portfolio. Partner with Product teams to integrate the user friendly features into development.
• Analyze market trends, consumer data, and research to identify new opportunities (e.g., form factors, materials) and influence product and portfolio strategy.
• Partner with Finance, PM, and Merchandising to optimize pricing, promotions, and portfolios to meet revenue and margin targets.
• Coordinate alignments across Design, Engineering, Brand, Sales, and regional teams to ensure flawless execution of campaigns and product launches.
• Develop and execute comprehensive, user-centric global GTM plans for new Fitbit devices, accessories, features, and collaborations, ensuring alignment across channels.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.