Senior Product Marketing Lead, Hardware & Wearables

Google LLC; San Francisco (CA); Hybrid; USD 141.000 - 205.000; Vollzeit

Zusammenfassung

Google is seeking a Product Marketing leader to partner with Product Management, Engineering, and Brand teams in San Francisco or Mountain View to shape the hardware and accessory portfolio and lead end-to-end GTM strategies.

You will leverage user insights to influence pricing, positioning, and portfolio decisions, drive cross-functional alignment, and help scale products from launch to market success across channels.

Qualifikationen

• Bachelor's degree or equivalent practical experience required.
• 6 years of experience in product marketing, brand marketing, consumer hardware or growth marketing.
• Experience managing end-to-end product launches, lifecycle marketing initiatives or end-to-end go-to-market campaigns.
• Experience managing cross-functional or cross-team projects.

Aufgaben

• Define product positioning and messaging for the hardware and accessory portfolio. Partner with Product teams to integrate the user friendly features into development.
• Analyze market trends, consumer data, and research to identify new opportunities and influence product and portfolio strategy.
• Partner with Finance, PM, and Merchandising to optimize pricing, promotions, and portfolios to meet revenue and margin targets.
• Coordinate alignments across Design, Engineering, Brand, Sales, and regional teams to ensure flawless execution of campaigns and product launches.
• Develop and execute comprehensive, user-centric global GTM plans for new Fitbit devices, accessories, features, and collaborations, ensuring alignment across channels.

Ausbildung

Bachelor's degree or equivalent practical experience

Tools

AI productivity tools

Jobbeschreibung

Google is seeking a Product Marketing leader to partner with Product Management, Engineering, and Brand teams in San Francisco or Mountain View to shape the hardware and accessory portfolio and lead end-to-end GTM strategies.

You will leverage user insights to influence pricing, positioning, and portfolio decisions, drive cross-functional alignment, and help scale products from launch to market success across channels.