Product Marketing Lead, AI & Data Solutions

Procore; San Francisco (CA); On-site; USD 149,040 - 204,930; Full time

Benefits offered by this job

Equity Compensation

Bonus Incentive Compensation

Job summary

Procore is seeking a Product Marketing Manager to lead GTM for Procore AI, focusing on Data products. You will own positioning, messaging and launches, working with Product Management, Marketing, and Sales to drive adoption across channels.

The ideal candidate has 4+ years in B2B SaaS/AI product marketing, strong storytelling, and the ability to translate complex tech into clear customer value. Location in SF or Austin, immediate start.

Qualifications

• 4+ years of product marketing experience in B2B SaaS and/or AI companies.
• Ability to translate complex technology into simple, customer-facing messaging.
• Experience partnering with Sales on messaging, content, and playbooks.
• Experience collaborating with Demand Gen, Web, Content, and Field Marketing.
• Bachelor's degree in CS, marketing, business, or equivalent work experience; MBA is a plus.

Responsibilities

• Develop understanding of target market, personas, and customer needs.
• Own product positioning, messaging and value propositions for Data products.
• Own competitive positioning for Procore AI.
• Translate messaging to content across channels (web, webinars, field events, decks, blogs, whitepapers).
• Plan and run product launches with Product Management.
• Collaborate with Demand Gen on lead generation strategies and programs.
• Arm sales to deliver Procore's AI & Data value proposition with assets across the lifecycle.
• Collaborate across Sales, Marketing, Enablement, and Product Management.

Skills

Written communications

Verbal communications

Messaging

Cross-functional collaboration

Project management

Self-starter

AI/data product awareness

Content creation

Education

Bachelor's degree in computer science

Bachelor's degree in marketing

MBA

Tools

AI/Data product familiarity

Marketing tooling

Job description

Procore is seeking a Product Marketing Manager to lead GTM for Procore AI, focusing on Data products. You will own positioning, messaging and launches, working with Product Management, Marketing, and Sales to drive adoption across channels.

The ideal candidate has 4+ years in B2B SaaS/AI product marketing, strong storytelling, and the ability to translate complex tech into clear customer value. Location in SF or Austin, immediate start.