Product Marketing Lead

Metaplex Foundation; United States; Remote; USD 175,000 - 225,000; Full time

Job summary

A leading organization in the blockchain space is seeking a Product Marketing Lead to drive narrative and go-to-market strategies for their innovative Metaplex Program Library. This role involves translating technical work into compelling stories, managing launches, and collaborating across teams to ensure success. Ideal candidates will have extensive experience in product marketing, particularly within crypto or fintech, and possess strong communication skills. This is a remote position with a competitive salary range.

Benefits

Health benefits

Dental benefits

Vision benefits

Token incentive plan

Qualifications

• 5+ years in product or growth marketing, with at least 2 years in crypto, fintech, or capital-markets technology.
• Proven record owning end-to-end launches in a fast-moving, startup environment.

Responsibilities

• Attract top-tier builders by bringing to market new onchain infrastructure and tooling.
• Own end-to-end GTM strategy for compliant, high-profile asset issuance and token launches.
• Work cross-functionally with business development, developer relations, legal, communications, and engineering.

Skills

Communication

Data-driven mindset

Job description

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Metaplex powers one of the largest blockchain developer ecosystems in the world, providing the on-chain infrastructure needed to launch tokens and NFTs on Solana and the Solana Virtual Machine (SVM). As the leading protocol for digital assets, Metaplex has facilitated the creation of over 800 million assets and powered $10 billion in transaction value across 10.8 million unique signers. The Metaplex Foundation is a non-profit organization dedicated to supporting and growing this ecosystem.

The Opportunity

As Metaplex expands its reach, we're hiring a Product Marketing Lead to shape narrative, positioning, and go-to-market for the next generation of the Metaplex Program Library (MPL). You'll translate deep technical work—especially around token-generation events (TGEs) and new primitives for capital formation—into stories that resonate with builders and institutions, then ship launch plans that drive real adoption.

In This Role You Will

• Attract top-tier builders by bringing to market new onchain infrastructure and tooling for tokens and NFTs that enable fair launches for long term builders.
• Position Metaplex as the default stack for institutional issuers through messaging that highlights compliance tooling and large-scale token issuance workflows.
• Spotlight emerging verticals such as real-world assets (RWAs) and permissioned DeFi to illustrate the breadth of institutional use cases the MPL stack can unlock
• Own end-to-end GTM strategy for compliant, high-profile asset issuance and token launches.
• Develop co-marketing playbooks and campaign briefs that meet partner objectives while staying within regulatory guidelines
• Craft clear, differentiated messaging that underscores Metaplex's speed, cost efficiency, and composability for both developer and enterprise audiences
• Equip partners with collateral, ecosystem metrics, media support to accelerate time-to-market
• Work cross-functionally with business development, developer relations, legal, communications, and engineering to keep strategy and execution tightly aligned
• Define KPIs for every launch, track performance, and iterate on GTM tactics to drive continuous improvement and ecosystem growth
  
  
  

Requirements

• 5+ years in product or growth marketing, with at least 2 years in crypto, fintech, or capital-markets technology
• Proven record owning end-to-end launches in a fast-moving, startup environment
• Exceptional written and verbal communication skills—you can turn complex specs into narratives that build consensus
• Data-driven mindset with high attention to detail
• Comfort operating with ambiguity, tight timelines, and stealth-mode features
  
  
  

Bonus Points

• Genuine curiosity about the intersection of blockchain and AI—natural language interfaces, onchain agents or generative dev tooling
  
  
  

Benefits

Location: Remote (U.S. Time Zone Working Hours)

Compensation and benefits: The base compensation range for this role is $175,000 - $225,000 per year. Additionally, this role is eligible to participate in the Metaplex's Foundation's token incentive plan. Final offer amount will be at the Metaplex Foundation's sole discretion and determined by multiple factors, including years and depth of experience and expertise, location and other business considerations.

You will also be eligible to receive health, dental and vision benefits.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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