Product Marketing Lead

Aikido; San Francisco (CA); A distancia; USD 90.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-friendly

Flexible working hours

Descripción de la vacante

Aikido is seeking a Product Marketer who can position our product effectively for developers and security teams in the United States. You will own messaging, craft compelling narratives, and produce developer-focused content that demonstrates Aikido’s value as a security tool.

You will partner with Product to drive go-to-market for new features, and you’ll create and execute campaigns to raise awareness and adoption.

Formación

• Solid grasp of product positioning and go-to-market strategies.
• Exceptional storytelling abilities, written and verbal.
• Experience crafting narratives and marketing materials for technical audiences.
• Strong product marketing background at a developer-focused company.
• Experience in security, DevOps, or DevSecOps is a must.

Responsabilidades

• Own messaging and positioning for the product.
• Drive awareness and ensure developers see us as their go-to security tool.
• Create content for developers and users, including narratives and videos.
• Craft Aikido's narrative and user stories, customer stories, and sales collateral.
• Align with product to drive go-to-market for new and existing features.
• Create and execute marketing campaigns for product initiatives.

Conocimientos

Product marketing

Developer marketing

Storytelling

Go-to-market

Campaign management

Content creation

Security knowledge

Descripción del empleo

• We need a Product Marketer who knows how to make noise in the right places. Someone who can position our product, tell a compelling story, and make sure developers see us as their go-to security tool.
• You’ll have full ownership to craft messaging, drive awareness, and fine-tune our positioning
• Create compelling content for developers
• Craft the Aikido narrative and the stories of our users - launching sexy, narrative-rich assets such as customer stories, sales collateral, and videos that showcase Aikido’s value proposition
• Align with product to drive go-to-market for new and existing features
• Create and execute marketing campaigns for Aikido’s product initiatives, driving awareness and adoption

Benefits

• Remote-friendly
• Flexible working hours

A solid grasp of product positioning and go-to-market strategies, especially around product-led growthExceptional storytelling abilities, both written and verbalExperience crafting compelling narratives and marketing materials for technical audiencesYou have a strong product marketing background at a developer-focused companyExperience in security, DevOps, or DevSecOps is a must