Product Marketing Lead

Root; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Aikido is seeking a Product Marketer to shape how our security products connect with developers. You will craft narratives, stories, and content that resonate with technical audiences and position our offerings as the go-to security tool for developers.

Responsibilities include partnering with product to drive GTM for new features, creating developer-focused content, and leading campaigns that raise awareness and adoption while reflecting our security-first, developer-friendly approach.

Qualifications

• Strong product marketing background at a developer-focused company.
• Solid grasp of product positioning and go-to-market strategies.
• Experience crafting narratives and marketing materials for technical audiences.
• Exceptional storytelling abilities, written and verbal.
• Experience in security, DevOps, or DevSecOps is a must.

Responsibilities

• Create compelling content for developers.
• Craft the Aikido narrative and user stories—customer stories, sales collateral, and videos showcasing Aikido’s value proposition.
• Align with product to drive go-to-market for new and existing features.
• Create and execute marketing campaigns for product initiatives, driving awareness and adoption.

Skills

Product marketing

Product positioning

Go-to-market

Storytelling

Technical audience

Security/DevSecOps

Job description

We’re making security suck less for developers.

Security tools haven’t kept up with how software is built today. They interrupt teams, slow releases, and turn security into a bottleneck instead of a capability. We built Aikido to change that. Aikido builds developer-first security products that reduce real risk without getting in the way of shipping software. We focus on what actually matters and automate the rest.

We’re taking on legacy security tools teams have been stuck with, and we’re winning. If you want to help us take market share and build products developers actually enjoy using, you’re in the right place.

Founded in 2022 by third-time founders, Aikido has $85M in the bank and a long runway ahead. We’re building toward self-securing software. Join an all-star team. Take real ownership. Push boundaries. Build things that matter.

We need a Product Marketer who knows how to make noise in the right places. Someone who can position our product, tell a compelling story, and make sure developers see us as their go-to security tool.

Responsbilities

• Create compelling content for developers
• Craft the Aikido narrative and the stories of our users - launching sexy, narrative-rich assets such as customer stories, sales collateral, and videos that showcase Aikido’s value proposition
• Align with product to drive go-to-market for new and existing features
• Create and execute marketing campaigns for Aikido’s product initiatives, driving awareness and adoption

• You have a strong product marketing background at a developer-focused company
• A solid grasp of product positioning and go-to-market strategies, especially around product-led growth
• Experience crafting compelling narratives and marketing materials for technical audiences
• Exceptional storytelling abilities, both written and verbal
• Experience in security, DevOps, or DevSecOps is a must

What you can expect

• Short decision lines. Big ownership. Shape the projects that matter and ship fast.
• Grow as fast as we do. Take on more, own more, and carve out your own path.
• Top-tier tech pay and equity.
• High trust, strong values, zero corporate BS.
• Flexibility in working hours.
• A company that sticks to its values in an open and informal atmosphere.

We hire for talent, drive, and potential. Everything else is noise.