Product Marketing Lead

Blink; Massachusetts; Remote; USD 140,000 - 170,000; Full time

Benefits offered by this job

Remote work

Job summary

BlinkOps is seeking a Product Marketing Lead to define how we position, launch, and tell the story of our security products. You will sit at the intersection of Product, Marketing, Sales, and customers, crafting messaging that helps the market understand BlinkOps and its value.

This remote US role prefers East Coast location and requires collaboration with executive leadership to drive product launches, competitive intelligence, and customer-facing content across cross-functional teams.

Qualifications

• 4–7 years of product marketing experience, preferably in security.
• Experience in a high-growth SaaS startup environment.
• Ability to develop positioning, messaging and GTM strategies.
• Strong understanding of enterprise B2B buying motions.
• Excellent writing, storytelling, and presentation skills.
• Proven ability to drive initiatives from strategy through execution.

Responsibilities

• Develop clear, differentiated positioning and messaging for BlinkOps products, capabilities, and use cases.
• Plan and execute go-to-market strategies for new products, features, and capabilities.
• Create and maintain sales materials including pitch decks, battlecards, solution briefs, and product overviews.
• Translate market insights into actionable positioning and sales enablement.
• Own competitive intelligence and translate insights into messaging that differentiates BlinkOps.
• Understand customer needs and buying processes to refine our approach.

Skills

Product marketing

B2B enterprise

Go-to-market

Storytelling

Technical stakeholder comms

Tools

Sales decks

Battlecards

Job description

Description

About us

At BlinkOps, we are building the next generation of security automation through our Agentic security platform. Our mission is to help security teams operate faster, smarter, and at scale.

As the industry’s only Agentic Security Automation Platform, Blink enables you to automate all aspects of your security operations by combining AI security agents with deterministic workflows. Retain full control as you deploy your own custom army of virtual security employees - each tasked and responsible for managing specific jobs and capable of taking autonomous decisions. These AI agents leverage the deterministic security workflows assigned to them or by calling upon peer agents as required. Blink empowers security teams to rapidly operationalize response to zero-day and emerging threats by automating detection ingestion, cross-environment hunting, containment, and coordination with human stakeholders.

About the Role:

BlinkOps is looking for a Product Marketing Lead to help define how we position, launch, and tell the story of our products in the market.

In this role, you’ll sit at the intersection of Product, Marketing, Sales, and our customers, crafting compelling messaging and stories that help the market understand how BlinkOps can transform the way they operate.

You’ll work hand-in-hand with executive leadership to shape how we bring our product to market, including positioning and messaging, product launches, competitive intelligence, sales enablement, customer-facing content, and analyst relations.

This is a highly cross-functional role for a strategic thinker and strong executor who enjoys working in a fast-moving environment, getting close to customers, and driving results.

This is a remote position in the US. Preferred location should be in the East Coast.

Your responsibilities

What will you do?

Product Positioning & Messaging

• Develop clear, differentiated positioning and messaging for BlinkOps products, capabilities, and use cases
• Develop messaging frameworks and core narratives that can be used consistently across marketing, sales, product, and customer-facing channels

Go-to-Market & Product Launches

• Partner with Product Management to plan and execute go-to-market strategies for new products, features, and capabilities

Core Sales Kit & Sales Enablement

• Create and maintain sales materials including pitch decks, battlecards, solution briefs, product overviews, and other customer-facing assets
• Work directly with GTM teams to understand objections, gaps, and customer feedback and turn those insights into better messaging and enablement

Competitive & Market Intelligence

• Develop a strong understanding of frequent competitors, emerging trends, and evolving customer needs
• Own competitive intelligence and translate market insights into actionable positioning, messaging, and sales enablement that clearly articulate how BlinkOps is different

Customer & Market Insights

• Develop a deep understanding of our customers, their challenges, buying processes, and the problems they are trying to solve
• Use customer feedback, win/loss insights, market research, and performance data to continuously improve our approach

Analyst Relations

• Manage the analyst engagement strategy
• Track core industry reports and lead Blink’s inclusion

Requirements

• 4–7 years of experience in product marketing, ideally at a security company
• Experience in a high-growth SaaS start up environment
• Proven ability to develop positioning, messaging, value propositions, and go-to-market strategies
• Strong understanding of enterprise B2B buying motions and how to communicate with technical and business stakeholders
• Excellent writing, storytelling, and presentation skills, with the ability to make complex concepts simple and compelling
• Demonstrated ability to independently drive multiple initiatives from strategy through execution
• An AI-first analytical and curious mindset, with the ability to use customer, market, competitive, and business data to inform decisions
• A strong bias toward action and a willingness to build, test, learn, and iterate in a fast-moving environment

Additional Information:

The annual base salary range for this position is $140,000 — $170,000 USD + Variable Compensation (where applicable)

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level.