Product Marketing & GTM Lead

Pavago; United States; À distance; USD 140 000 - 220 000; Plein temps

Résumé du poste

Pavago is seeking a Go-to-Market Leader to own the strategy and execution for multiple B2B SaaS product launches. You will craft positioning, messaging, and demand generation while building repeatable processes and playbooks in a fast-moving startup setting.

You will own beta user recruitment, outreach, and launch assets, collaborating directly with leadership to drive early product adoption and scalable growth across remote teams.

Qualifications

• Early GTM hire with end-to-end SaaS product launch experience.
• 4–8 years in: Product marketing, Demand generation, Growth marketing, GTM strategy.
• Strong copywriting and messaging ability.
• Experience managing: Outreach, Campaigns, Launch execution.
• Experience building scalable systems and processes.

Responsabilités

• Build and optimize launch plans.
• Refine positioning and messaging.
• Run outreach campaigns for beta users.
• Create landing pages and launch assets.
• Analyze user feedback and campaign performance.
• Coordinate with leadership and stakeholders.
• Document systems and improve launch processes.

Connaissances

GTM strategy

Demand generation

Growth marketing

Product marketing

Copywriting

Messaging

Campaign management

Launch execution

Outreach

Outils

CRM systems

Marketing automation

Landing page builders

Email platforms

Description du poste

Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) ? Remote | Startup Environment Position Type: Full-Time, Remote Working Hours: Flexible with overlap for U.S. business collaboration

About the Role

At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products. This is not a coordination role. You will be the first GTM hire, responsible for:

• Product launch execution
• Beta user acquisition
• Positioning & messaging
• Demand generation
• Outreach campaigns
• Launch systems & playbooks

You?ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy. If you?re someone who:

• Thrives in ambiguity
• Loves building from zero
• Thinks strategically but executes hands-on
• Has launched SaaS products before

This role is a strong fit.

What You?ll Own

Go-to-Market Strategy & Product Launch (Core Focus)

• Own the full GTM strategy and execution for:
  • Product A
  • Product B
• Build launch plans from:
  • Positioning
  • Messaging
  • Campaigns
  • Distribution
  • User acquisition
• Personally execute initiatives instead of delegating them
• Apply learnings from Product A to improve Product B launches

Beta User Acquisition & Outreach

• Identify and recruit beta users
• Execute creative outreach strategies to engage early adopters
• Build meaningful relationships with users and collect feedback
• Drive early product adoption and engagement

Positioning & Messaging

• Develop clear, compelling product positioning
• Craft messaging that communicates:
  • Pain points
  • Value propositions
  • Product differentiation
• Ensure messaging resonates with target audiences and drives action

Launch Campaigns & Growth Assets

• Build:
  • Landing pages
  • Email campaigns
  • User onboarding sequences
  • Launch materials
• Support demand generation and early growth initiatives
• Coordinate with stakeholders and partners to execute launches successfully

Playbook & Process Development

• Document:
  • GTM learnings
  • Launch systems
  • Outreach workflows
  • Performance insights
• Build repeatable GTM frameworks for future launches
• Improve launch efficiency and scalability over time

What Makes You a Strong Fit

• You thrive in startup environments with high ownership
• You are highly execution-focused and move quickly
• You can operate independently without heavy structure
• You are comfortable wearing multiple hats
• You think strategically but execute tactically
• You iterate fast based on feedback and data

Required Experience & Skills

• Proven experience as an early GTM hire (employee #1?5 preferred)
• Experience leading at least one successful SaaS product launch end-to-end
• 4?8 years of experience in:
  • Product marketing
  • Demand generation
  • Growth marketing
  • GTM strategy
• Strong copywriting and messaging ability
• Experience managing:
  • Outreach
  • Campaigns
  • Launch execution
• Experience building scalable systems and processes

Nice to Have

• Experience in early-stage B2B SaaS startups
• Familiarity with:
  • Product-led growth
  • Beta testing programs
  • Founder-led marketing
• Experience with:
  • CRM systems
  • Marketing automation
  • Landing page builders
  • Email platforms
• Strong understanding of startup growth dynamics and GTM experimentation

What a Typical Day Looks Like

• Build and optimize launch plans
• Refine positioning and messaging
• Run outreach campaigns for beta users
• Create landing pages and launch assets
• Analyze user feedback and campaign performance
• Coordinate with leadership and stakeholders
• Document systems and improve launch processes

In short:

You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.

Key Metrics (KPIs)

• Successful product launches
• Beta user acquisition and engagement
• Conversion rates across launch funnels
• Pipeline and demand generation performance
• Speed and quality of GTM execution
• Scalability of launch systems and playbooks

Why This Role Stands Out

• First GTM hire with high ownership
• Direct collaboration with startup leadership
• Opportunity to shape multiple product launches
• Fast-moving, execution-driven startup environment
• Significant growth potential into:
  • Head of Growth
  • Product Marketing Lead
  • GTM Director

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Client Interview with Marketing Leadership
• Offer & Background Verification