Growth-Focused Product Marketing Engineer

Texas Instruments Incorporated; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Texas Instruments Incorporated in Dallas, TX is seeking a Product Marketing Engineer to develop business plans, marketing strategy and forecasts for assigned product lines. The role maintains current customer requirements for existing and future products and identifies marketing opportunities aligned with product line objectives.

You will lead cross-functional initiatives, position products, and manage lifecycle activities from Pre RTM to post RTM while monitoring the competitive landscape to

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Job description

Texas Instruments Incorporated in Dallas, TX is seeking a Product Marketing Engineer to develop business plans, marketing strategy and forecasts for assigned product lines. The role maintains current customer requirements for existing and future products and identifies marketing opportunities aligned with product line objectives.

You will lead cross-functional initiatives, position products, and manage lifecycle activities from Pre RTM to post RTM while monitoring the competitive landscape to