Product Marketing Director (Verticals)

Extreme Networks; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Extreme Networks is seeking a Director of Product Marketing to lead strategic initiatives tailored for key industries like Government and Healthcare. This role will drive impactful marketing strategies and engage with customers and partners to enhance product adoption, working closely with various stakeholders within the company. Join a dynamic team dedicated to advancing innovative networking solutions.

Qualifications

• 7+ years in Product Marketing, ideally within enterprise networking.
• Deep understanding of enterprise networking technologies, including WiFi and security frameworks.
• Ability to synthesize market data and rich communication skills.

Responsibilities

• Develop vertical-specific go-to-market strategies and campaigns.
• Conduct industry-specific research, and create tailored messaging.
• Build relationships with partners and gather market insights.

Skills

Strategic Thinking

Analytical Skills

Communication

Collaboration

Project Management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme.

Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.

Become part of Something big with Extreme! As a global networking leader, learn why there’s no better time to join the Extreme team.

Extreme Networks is seeking a dynamic and results-driven Director of Product Marketing (Verticals) to lead strategic marketing efforts tailored to key industries, including Government, Healthcare, Hospitality, Manufacturing, and others.

This role will be pivotal in crafting and executing go-to-market strategies that highlight Extreme’s differentiated portfolio across WiFi, wired networking, data center fabric, cloud-based network management (ExtremeCloud IQ, Extreme Platform ONE), AI-driven networking, and security solutions to meet the unique needs of each sector.

As part of the broader Product Marketing team, you will partner closely with Product Management, Sales, Corporate Marketing, and Revenue Enablement to drive vertical-specific growth, deliver impactful messaging, and accelerate market adoption across Extreme’s global footprint.

Key Responsibilities

Vertical Market Strategy & Research

• Conduct in-depth research on industry-specific trends, customer needs, regulatory environments, and technology adoption patterns.

• Define vertical market priorities aligned with Extreme Networks’ growth goals.

• Identify whitespace and competitive opportunities to differentiate Extreme’s solutions in each target sector.

Go-to-Market Planning & Execution

• Develop and execute vertical-specific go-to-market (GTM) strategies and campaigns to drive awareness, pipeline generation, and sales acceleration.

• Partner with the Demand Generation and Field Marketing teams to launch targeted programs including webinars, events, digital campaigns, and executive briefings.

Messaging, Positioning & Content Development

• Create compelling, differentiated messaging and value propositions tailored to each vertical.

• Develop industry-specific assets such as solution briefs, case studies, white papers, battlecards, RFP templates, customer & partner presentations, and explainer videos.

• Ensure consistent communication of Extreme’s product portfolio and leadership in WiFi, wired switching, data center fabric, cloud-based network management, AI-driven insights, and built-in security across all vertical marketing materials.

Sales Enablement

• Build and deliver industry-specific playbooks, competitive insights, and training sessions to support global sales teams.

• Support account-based marketing (ABM) efforts and high-touch executive engagements in key vertical accounts.

• Create ROI calculators, TCO analyses, and business case templates relevant to vertical-specific challenges.

Customer and Partner Engagement

• Develop relationships with customers and partners within verticals to gather insights, testimonials, and use cases.

• Support Customer Advisory Boards (CABs) and partner initiatives to align vertical needs with Extreme’s product roadmap.

Analytics & Measurement

• Define KPIs and track performance of vertical marketing programs.

• Provide regular reporting and insights to senior leadership to demonstrate program impact on pipeline, revenue, and market share.

Skills and Qualifications

Experience:

• 7+ years in Product Marketing, Solutions Marketing, or Industry Marketing, ideally within enterprise networking, cybersecurity, or IT infrastructure sectors.

• Proven track record in launching and scaling vertical-focused programs.

Industry Knowledge:

• Deep understanding of enterprise networking technologies, including WiFi, wired LAN, WAN, network management, security frameworks (Zero Trust, segmentation), and AI/ML applications for IT operations (AIOps).

• Familiarity with technology challenges and buying processes specific to Government, Healthcare, Hospitality, Manufacturing, and others.

Strategic & Analytical Thinking:

• Ability to synthesize market data, customer feedback, and competitive analysis into actionable marketing strategies.

Communication & Storytelling:

• Exceptional verbal, written, and visual communication skills to simplify complex technologies into clear, compelling narratives.

Collaboration:

• Strong ability to influence and work cross-functionally across product management, engineering, sales, marketing communications, and executive teams.

Project Management:

• Highly organized, detail-oriented, and able to manage multiple priorities and projects under tight deadlines.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred but not required)

Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme'swebsiteor follow us on Twitter, LinkedIn, and Facebook.

We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.