Product Marketing Director - Data Security & AI Services

Cyera; United States; Remote; USD 190,000 - 220,000; Full time

Benefits offered by this job

Remote-friendly environment

Competitive salary

Unlimited PTO

Paid holidays and sick time

Health, vision, and dental insurance

Life, short and long-term disability

Job summary

Cyera is seeking a Product Marketing Director to own go-to-market for DataWatcher, its managed service, and for proactive assessments like the Data Risk, AI Security Readiness, and Incident Materiality Assessments.

This senior individual-contributor role will define positioning, craft scalable pipeline drivers, and collaborate with Sales, Customer Success, Services and the CSO team to embed services in customer adoption and expansion.

Qualifications

• 10+ years in product or solutions marketing in B2B technology, incl. 3+ years in cybersecurity or data security.
• Proven track record marketing services offerings alongside a software platform.
• Experience owning positioning, messaging and end-to-end launches with measurable pipeline or revenue.
• Experience marketing to CISOs and senior security and risk leaders.
• Excellent written and verbal communication, translating complex advisory work into clear stories for executives and practitioners.
• Experience building practical sales enablement that field teams actually use.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Define positioning, messaging and value propositions for DataWatcher and each proactive assessment, and connect to Cyera platform and portfolio.
• Build a services narrative that resonates with CISOs, security leaders and data/AI governance owners and with practitioners.
• Own go-to-market plans for each offering: audience, use cases, entry points, sales motion and success metrics.
• Position proactive assessments as entry points for platform adoption and paid services; craft the customer journey.
• Lead launches and relaunches, including responses to market events and regulatory developments.
• Create sales and partner enablement materials: briefs, datasheets, decks, FAQs, battlecards and ROI tools.
• Partner with Demand Gen, Field Marketing and Content to run campaigns, webinars and events.
• Create content to support demand gen and sales engagement, including ebooks, videos, website content, webinars, etc.

Skills

Product marketing

B2B tech

Cybersecurity marketing

Executive storytelling

Sales enablement

Campaign planning

Data-driven marketing

Education

Bachelor's degree or equivalent

Job description

Cyera is seeking a Product Marketing Director to own go-to-market for DataWatcher, its managed service, and for proactive assessments like the Data Risk, AI Security Readiness, and Incident Materiality Assessments.

This senior individual-contributor role will define positioning, craft scalable pipeline drivers, and collaborate with Sales, Customer Success, Services and the CSO team to embed services in customer adoption and expansion.