Product Marketing Director

sFOX; New York (NY); Remote; USD 165,000 - 210,000; Full time

Job summary

An innovative firm is seeking a Product Marketing Director to drive client acquisition and retention in the fintech and crypto sectors. This role involves hands-on execution of go-to-market strategies, campaign execution, and performance tracking. The ideal candidate will possess strong analytical skills and industry contacts, with a focus on creating compelling content and optimizing marketing initiatives. Join a dynamic team dedicated to opening financial markets to everyone, where your contributions will directly impact growth and success. Embrace the opportunity to work remotely while collaborating with passionate professionals across the country.

Benefits

Remote Work

Competitive Salary

Equity Options

Comprehensive Benefits

Dynamic Work Environment

Qualifications

• 5+ years in product marketing within B2B fintech or crypto.
• Strong analytical mindset with proven ability to optimize marketing performance.

Responsibilities

• Define and execute product marketing initiatives for client acquisition.
• Manage referral and affiliate marketing programs to maximize ROI.

Skills

B2B Marketing

Analytical Skills

Content Creation

Campaign Execution

GTM Strategies

Marketing Automation

Education

Bachelor's Degree in Marketing or Related Field

Tools

HubSpot

Marketo

Google Analytics

Job description

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sFOX is a full-service prime dealer uniting liquidity from over 30 exchanges and OTC desks in one easy-to-manage platform. sFOX's platform provides traders with best execution services from a single account, a single counterparty, and a single workflow — giving traders greater capital efficiency. Its smart order router algorithmically routes traders to the most competitive prices worldwide, reducing slippage and improving trade performance across immense scale.

sFOX is committed to the highest standards of investor protection and reliability. The platform is SOC 2 certified and provides access to the market 24/7 with 99.99% uptime. Founded in 2014, the company is backed by Social Capital, Digital Currency Group, Khosla Ventures, DHVC, Haystack, Blockchain Capital, Y Combinator, and executives from PayPal and Airbnb.

We're on a mission to open the world's financial markets to everyone and we're looking for exceptional talent to join our rapidly growing team.

Role

We are seeking a Product Marketing Director with experience in B2B fintech, finance, or crypto to drive client acquisition, engagement, and retention for sFOX services. The focus is to drive revenue by supporting direct, organic sales and sales teams. This role entails hands-on execution of a go-to-market (GTM) strategy, affiliate marketing, campaign execution, content marketing, and performance tracking. The ideal candidate has some industry experience and contacts within fintech or crypto or is willing to develop such contacts, a strong analytical mindset, and the ability to develop and execute high-impact marketing initiatives.

The role will report to the SVP of Product Marketing and will help to manage a small team that includes part time employees and interns, with possible additional hires and responsibilities.

Responsibilities

• Define and execute product marketing initiatives with a focus on driving acquisition, engagement, and retention of institutional and professional clients.
• Develop and execute GTM tests to evaluate new product and marketing strategies, helping refine messaging and positioning.
• Assist in the formal launch of GTM programs, iterating on strategies that demonstrate strong performance in testing.
• Create compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience.
• Design and execute outreach campaigns targeting key partners to drive direct revenue generation and business growth.
• Manage referral and affiliate marketing programs, optimizing partnerships and performance to maximize ROI.
• Track performance metrics and contribute to marketing reporting frameworks to enhance decision-making across teams.
• Manage conference spend and revenue targets, spend, brand presence at key events and relationships with key event organizers as well as our PR firm.
• Develop quarterly and annual summaries of marketing projects, KPIs, and business objectives.
• Collaborate with product, sales, and growth teams to align marketing efforts with business goals.
• Identify and explore strategic partnerships and industry collaborations that drive brand awareness and client acquisition.
• Stay updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech to inform marketing strategy.
• Gain proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance.
  
  

Requirements

• 5+ years of experience in product marketing, growth marketing, or related roles in a B2B fintech, finance, or crypto company.
• Industry experience and contacts within fintech or crypto are highly desirable.
• Strong analytical skills with the ability to track, measure, and optimize marketing performance.
• Excellent writing and communication skills for content creation, positioning, and campaign messaging.
• Experience with GTM strategies, campaign execution, and performance analysis.
• Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and data analytics platforms (Google Analytics, Looker, or similar). Experience with migration onto these platforms is a plus.
• Ability to work independently and manage multiple projects simultaneously.
• (Preferred, but required) Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure.
  
  

What We Offer

• Remote work, with option to work with colleagues based in Seattle, LA, San Diego, and Nashville
• Competitive Salary: A competitive salary with opportunities for growth and professional development.
• Equity Options: Equity options in a rapidly growing company.
• Comprehensive Benefits: A comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• Dynamic Work Environment: A dynamic and supportive work environment, with a team of experienced professionals passionate about the crypto industry.
  
  

sFOX is a remote first company. The expected compensation range for this role is $165,000 to $210,000 and will commensurate with experience, qualifications and location.

sFOX is committed to diversity in its workforce and is proud to be an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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