Product Marketing Director

Dentsu; Chicago (IL); On-site; USD 113,000 - 160,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

401k

Paid time off and holidays

Parental leave

Job summary

Dentsu is seeking an experienced Product Marketing Director to shape and execute marketing strategies that drive awareness, adoption, and growth of products. You’ll lead and align cross-functional teams to deliver innovative solutions that integrate Adobe technology with Merkle’s strategic services, driving measurable client impact and business growth.

You will oversee market research, product positioning, messaging, and go-to-market execution, while translating complex tech features into clear

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience in product marketing within the technology sector.
• Experience in partner/alliance marketing or joint ventures within tech or tech+services environments.
• Deep understanding of industry trends including identity, data, tech, and AI.
• Proven collaboration with product, sales, and marketing teams to drive results.

Responsibilities

• Serve as the SME on Adobe technology products and understand their benefits, pain points, and context.
• Collaborate with a senior cross-functional team to design and deliver joint solutions integrating Adobe technology with Merkle’s services.
• Develop and execute comprehensive product marketing strategies aligning with company goals.
• Lead market research to uncover trends and competitive intelligence.
• Manage the full product marketing lifecycle from ideation to launch and post-launch optimization.
• Collaborate cross-functionally to ensure alignment across marketing efforts.
• Monitor KPIs and report on marketing effectiveness.
• Share insights with senior leadership.

Skills

Adobe products knowledge

Market research

Go-to-market strategy

Storytelling

Analytical skills

CRM platforms

Marketing automation tools

Education

Bachelor’s degree in Marketing or related field

Tools

CRM platforms

Marketing automation tools

Job description

Job Description

We’re looking for an experienced Product Marketing Director to join our Marketing team. In this strategic role, you’ll be responsible for shaping and executing marketing strategies that drive awareness, adoption, and growth of products. You’ll bring a deep understanding of market trends, customer needs, and competitive dynamics to help position our offerings effectively and support business growth.

You Will:

• Serve as the subject matter expert on Adobe technology products, understanding their features, benefits, customer pain points, and industry context.
• Collaborate as part of a senior cross-functional team to design and deliver innovative joint solutions that integrate Adobe technology with Merkle’s strategic services, driving measurable impact for clients.
• Develop and execute comprehensive product marketing strategies that align with company goals and drive measurable impact.
• Lead market research initiatives to uncover trends, customer insights, and competitive intelligence.
• Use findings to inform product positioning, messaging, go-to-market strategy, and prioritization.
• Manage the full product marketing lifecycle from ideation and launch to post-launch optimization and ensuring successful go-to-market execution.
• Collaborate cross functionally with product management, growth, partner marketing, and corporate communications teams to ensure alignment and consistency across all marketing efforts.
• Monitor and report on key performance indicators to assess the effectiveness of marketing strategies.
• Share insights and recommendations with senior leadership.
• Build strong relationships with stakeholders to gather feedback and continuously improve product offerings and marketing approaches.
• Champion innovation within the product marketing function by staying ahead of industry trends and best practices.

You Have:

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience in product marketing within the technology sector.
• Experience in partner/alliance marketing or joint ventures within the tech sector or a combined technology and service environment.
• Deep understanding of industry trends, including identity, data, technology, and AI.
• Proven experience collaborating with product development and sales and marketing teams to drive results.
• Ability to translate complex technical features into compelling customer benefits.
• Excellent written, presentation, and storytelling skills.
• Strong analytical skills with experience interpreting data, generating insights, and optimizing marketing performance.
• Proficiency with marketing automation tools, CRM platforms, and digital marketing strategies.

The annual salary range for this position is $113,000-$160,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

Location

Detroit

Brand

Merkle

Time Type

Full time

Contract Type

Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.