Product Marketing, Data Products

Stripe, Inc.; EE. UU.; A distancia; USD 140.000 - 170.000; Jornada completa

Descripción de la vacante

Stripe, Inc. is seeking a Product Marketing Manager to own go-to-market strategy for our data products, including Sigma, Data Pipeline, and Database.

You will work closely with Product and Engineering, Sales, Partnerships, and Campaigns to drive adoption and revenue growth. You will build a differentiated positioning, craft compelling narratives for data analysts, BI practitioners, and engineers, and scale programs across sold and self-serve motions.

Formación

• 10+ years of product marketing experience in B2B tech.
• Builder mentality with bias to action and comfort with ambiguity.
• Excellent communication and presentation abilities, able to distill complex concepts for executives.
• Strong cross-functional leadership and influence across all levels.
• Ability to toggle between strategy and execution, from big picture to detail.
• Proven ability to translate customer and market insights into differentiated positioning and measurable GTM programs.

Responsabilidades

• Own GTM strategy for Stripe's data products and understand the analytics buyer deeply.
• Define positioning and messaging for data products to differentiate in a competitive market.
• Lead end-to-end go-to-market for product launches and drive adoption across channels.
• Collaborate with demand generation and campaigns to reach the data analytics buyer and scale adoption.
• Develop sales enablement materials, battlecards, and messaging for Stripe's data products.
• Monitor competitive intelligence and translate insights into differentiated positioning and tools.
• Define program KPIs and drive measurable business outcomes across the data products portfolio.

Conocimientos

Product marketing

Cross-functional leadership

Executive storytelling

Strategic thinking

Execution mindset

Insight translation

GTM planning

Herramientas

AI tooling

Descripción del empleo

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.

We are looking to hire a Product Marketing Manager to own go-to-market strategy and drive adoption for Stripe's data products — including Sigma, Data Pipeline, Database, and new products we’re incubating. As monetization grows more complex — from AI companies hyperscaling globally to enterprises integrating Stripe deeply into their operations — data has become a critical lever that helps businesses make better decisions.

What you'll do

As a key owner of our GTM strategy for Stripe's data products, you'll need to quickly build a deep understanding of our products, the data analytics buyer, and our competitive differentiation. You will:

• Be the expert on our data analytics buyers — understand how data analysts, analytics engineers, and BI practitioners evaluate and adopt tools, and translate those insights into product roadmap recommendations and GTM strategy.
• Own positioning and messaging for Stripe's data products, building a clear and differentiated point of view in a competitive market.
• Drive end-to-end go-to-market for data product launches — from defining the narrative and target audience to developing the assets and programs that drive adoption across sold and self-serve motions.
• Partner with demand generation and campaigns to design and execute programs that reach the data analytics buyer and accelerate product adoption at scale.
• Build sales enablement — develop the messaging frameworks, competitive battlecards, and assets that help sales teams clearly articulate the value of Stripe's data products.
• Own competitive intelligence for the analytics and BI landscape, tracking competitors and turning that intelligence into differentiated positioning and sales tools.
• Define program KPIs and maintain accountability to measurable business outcomes across the data products portfolio.

Minimum requirements

• 10+ years of product marketing experience, preferably in B2B tech.
• A builder mentality with a strong bias to action. Comfortable with ambiguity, able to experiment and adapt at pace.
• Excellent communication and presentation abilities, with a proven track record of distilling complex technical concepts into compelling narratives for executive and external audiences.
• Exceptional cross-functional leadership and ability to influence across all levels and functions, from senior leadership to project teams.
• High comfort toggling between strategy and execution — big picture to fine detail.
• Proven ability to translate customer and market insights into differentiated positioning and measurable GTM programs.

Preferred qualifications

• Deep familiarity with the data analytics ecosystem — BI tools, cloud data warehouses, and analytics workflows — and a proven ability to market to the data analyst or analytics engineer buyer.
• Experience marketing to technical audiences such as data engineers, analytics engineers, or developers.
• Power user (and builder) of AI-powered tooling.