Product Marketing Coordinator

Insight Global; Burbank (CA); On-site; USD 58,000 - 78,000; Full time

Job summary

Insight Global is seeking a Product Marketing Coordinator to assist the Product Marketing team with day-to-day campaign execution. The role requires strong organization and the ability to manage multiple projects, working with creative, product, and external teams to keep initiatives on track and well-documented.

You will grow skills in digital and organic marketing, with responsibilities spanning content coordination, calendar management, and performance-based updates, reporting, and proofing

Qualifications

• 3+ years of experience supporting a marketing team or in a coordinator-type role.
• Strong organizational skills and comfort managing multiple projects simultaneously.
• Excellent attention to detail and follow-through.
• Familiarity with project management tools (e.g., Asana, Jira, Google Drive).
• Comfortable with accurate, high-volume data entry and maintaining structured trackers/spreadsheets.
• Strong written and verbal communication skills.
• Proactive, adaptable mindset with ability to pivot quickly.
• Interest in entertainment marketing and digital/organic marketing (SEO, social, content).
• Experience working with creative teams or reviewing design assets.
• Experience building or maintaining team calendars/trackers.

Responsibilities

• Coordinate creative direction, manage content rights, ticketing, workflow, proofreading, and in-app events to feature key titles.
• Coordinate website content creation, proofreading, rollout timing, and SEO-aligned features with Product and Creative teams.
• Coordinate updates for the registration experience and verify rollout based on performance data.
• Manage multiple concurrent marketing projects from kickoff to completion.
• Submit and track creative requests; ensure assets meet briefs and specs on time.
• Maintain calendars, trackers, and calendars; ensure accuracy and updates are current.
• Distribute finalized assets to channels and stakeholders; collaborate with internal teams.
• Support data tracking, reporting, and status updates across systems and spreadsheets.
• Collaborate with Creative, Product, and other teams to keep projects aligned and moving.

Skills

Project coordination

Detail oriented

Cross-functional collaboration

Communications

Asana/Jira

Data entry

Excel

Education

Bachelor's degree in Marketing or related field

Tools

Asana

Jira

Google Drive

Excel

Job description

Job Description

Our client is looking for a Product Marketing Coordinator to join our Product Marketing team. Thisrole supports the day-to-day execution of marketing campaigns, working closely with creative,cross-functional partners, and external teams to keep projects on track and details covered.

We're looking for someone highly organized, detail-oriented, and comfortable juggling multipleprojects at once, with a genuine eagerness to grow their skills in Product Marketing, particularlyin digital and organic marketing.This role will report to the Director of

Product Marketing Responsibilities

Sample of role responsibilities include,App Store: Coordinate creative direction, manage content rights, own ticketing and workflow, oversee proofing, and build in-app events to feature key titles, working cross-functionally withMarketing and teams

Website: Coordinate creative direction and copy for the web front door, manage proofing and rollout timing, and identify title/content features worth spotlighting, working closely with Product to align on UX, SEO requirements, and Creative teams

Registration Wall: Coordinate creative and messaging updates for the registration experience, proof and manage rollout of updates, and determine which titles or campaigns to feature based on performance data, partnering with Product to ensure changes align with the broader user experience and testing roadmap

This is an integral role with a wide range of responsibilities, including:

• Project Coordination: Manage multiple concurrent marketing projects and campaigns,tracking deliverables, deadlines, and dependencies from kickoff to completion.
• Creative Execution: Submit, track, and follow up on creative requests, ensuring assets meet brief requirements and are delivered on time and to the right specs.
• Documentation: Maintain multiple tracking documents, calendars, and update them inAsset Delivery: Coordinate with internal teams to distribute finalized marketing assets to the appropriate channels and stakeholders.
• Calendar Management: Own and maintain product marketing calendars, keeping themaccurate and up to date so teams always know what's coming next.
• Data Entry & Reporting: Accurately input and update campaign data, tracking metrics, and status information across relevant systems and spreadsheets to keep records current and reliable.
• Attention to Detail: Proofread and quality-check materials, timelines, tickets, and briefs, keeping a close eye on available content and marketing initiative launch dates.
• Cross-functional Collaboration: Partner with Creative, Product, and other internal teams to keep projects aligned and moving.
• Learning & Growth: Stay curious about the broader product marketing landscape, with a particular interest in digital and organic marketing tactics, and look for opportunities tocontribute fresh ideas.

Skills and Requirements

• 3+ years of experience supporting a marketing team or in a coordinator-type role.
• Strong organizational skills and comfort managing multiple projects simultaneously.
• Excellent attention to detail and follow-through.
• Familiarity with project management tools (e.g., Asana, Jira, Google Drive).
• Comfortable with accurate, high-volume data entry and maintaining structuredtrackers/spreadsheets.
• Strong written and verbal communication skills.
• A proactive, adaptable mindset with the ability to pivot quickly.
• A healthy curiosity for the entertainment marketing space and passion to learn.
• Interest in or exposure to digital/organic marketing (SEO, social, content).
• Experience working with creative teams or reviewing design assets.
• Experience building or maintaining team calendars/trackers.
• Agency management
• Advanced Excel experience is a plus.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].