Product Marketing Associate, Mobility & SaaS

Ultipro; Norcross (GA); On-site; USD 42,000 - 64,000; Full time

Job summary

TransCore, a leading transportation technology provider, seeks an entry-level Associate Product Marketing Specialist for its Marketing team in Atlanta, GA. You will work across Product Management, Sales, Customer Success, and Engineering to bring new products to market and support go-to-market initiatives.

You will conduct market research, help develop personas and ICPs, and translate technical capabilities into customer benefits through compelling content and messaging.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
• 0-3 years of professional experience.
• Strong written, verbal, and presentation skills.
• Proficiency with Microsoft Office Suite, particularly PowerPoint and Excel.

Responsibilities

• Support market research, competitive intelligence, and go-to-market execution.
• Assist in developing market segmentation, personas, and ICPs.
• Help craft product messaging, value propositions, and positioning frameworks.
• Create sales enablement content, presentations, and one-pagers.
• Support product launches and cross-functional launch readiness activities.
• Maintain competitive intelligence reports and battle cards.

Skills

Strategic Thinking

Market Analysis

Storytelling & Communication

Customer Empathy

Business Acumen

Analytical Problem Solving

Cross-Functional Collaboration

Comfort with ambiguity

Project Management

Executive Presentation Skills

Learning Agility

Education

Bachelor's degree in Marketing, Business, Economics, Communications, or a related field

Tools

CRM systems

Marketing automation tools

Analytics platforms

Collaboration tools

Job description

TransCore, a leading transportation technology provider, seeks an entry-level Associate Product Marketing Specialist for its Marketing team in Atlanta, GA. You will work across Product Management, Sales, Customer Success, and Engineering to bring new products to market and support go-to-market initiatives.

You will conduct market research, help develop personas and ICPs, and translate technical capabilities into customer benefits through compelling content and messaging.