Associate Product Marketing Specialist

Ultipro; Norcross (GA); On-site; USD 42,000 - 64,000; Full time

Job summary

TransCore, a leading transportation technology provider, seeks an entry-level Associate Product Marketing Specialist for its Marketing team in Atlanta, GA. You will work across Product Management, Sales, Customer Success, and Engineering to bring new products to market and support go-to-market initiatives.

You will conduct market research, help develop personas and ICPs, and translate technical capabilities into customer benefits through compelling content and messaging.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
• 0-3 years of professional experience.
• Strong written, verbal, and presentation skills.
• Proficiency with Microsoft Office Suite, particularly PowerPoint and Excel.

Responsibilities

• Support market research, competitive intelligence, and go-to-market execution.
• Assist in developing market segmentation, personas, and ICPs.
• Help craft product messaging, value propositions, and positioning frameworks.
• Create sales enablement content, presentations, and one-pagers.
• Support product launches and cross-functional launch readiness activities.
• Maintain competitive intelligence reports and battle cards.

Skills

Strategic Thinking

Market Analysis

Storytelling & Communication

Customer Empathy

Business Acumen

Analytical Problem Solving

Cross-Functional Collaboration

Comfort with ambiguity

Project Management

Executive Presentation Skills

Learning Agility

Education

Bachelor's degree in Marketing, Business, Economics, Communications, or a related field

Tools

CRM systems

Marketing automation tools

Analytics platforms

Collaboration tools

Job description

TransCore (TRN), a subsidiary of ST Engineering, is seeking motivated and detail-orientedAssociate Product Marketing Specialists for the Marketing team. This is an entry-level position and will be based in our Atlanta, GA office.

About Smart Mobility

TransCore is reinventing how people, goods, and cities move — operating at the intersection of transportation infrastructure, cloud, data, and AI, powering mission-critical systems used by governments and operators worldwide. We are building our next-generation mobility platform: the foundational underlay for a wide range of mobility experiences, business models, and partners across cities, operators, developers, and enterprises.

We are building a next-generation mobility platform that enables seamless movement, frictionless payments, and data-driven transportation operations across North America and beyond.

Position Summary

The Associate Product Marketing Specialist is an early-career role designed for recent graduates and emerging marketing professionals who want to build expertise in technology, transportation, SaaS, and mobility solutions.

As an Associate Product Marketing Specialist, you will work closely with Product Management, Product Marketing, Sales, Customer Success, Operations, and Engineering to help bring new products and capabilities to market. You will support market research, competitive intelligence, product launches, customer messaging, sales enablement, and go-to-market execution.

This role provides exposure to the full product lifecycle, from market discovery and positioning through commercialization and growth.

What You'll Do

• Conduct research on transportation, tolling, mobility, payments, and technology markets.
• Analyze customer needs, market trends, competitive dynamics, and emerging industry opportunities.
• Support development of market segmentation, personas, and ideal customer profiles.
• Gather and synthesize customer feedback from sales teams, customers, partners, and industry events.
• Help develop product messaging, value propositions, and positioning frameworks.
• Create compelling content that translates technical capabilities into customer benefits.
• Assist in maintaining product messaging libraries and content repositories.
• Support development of product naming, packaging, and pricing initiatives.

Go-to-Market Execution

• Assist with product launches and commercialization activities.
• Coordinate launch readiness activities across Product Management, Marketing, Sales, Operations, and Customer Support.
• Track launch milestones and maintain launch plans.
• Support campaign development with the demand generation and marketing teams.
• Create and maintain sales presentations, solution briefs, one-pagers, FAQs, competitive battle cards, and demonstration materials.
• Support field sales teams with competitive insights and customer-facing content.
• Assist in preparing materials for customer meetings, industry conferences, and executive presentations.
• Monitor competitors, market entrants, technology trends, and industry developments.
• Maintain competitive intelligence reports and battle cards.
• Identify differentiators, threats, and growth opportunities.

Product Marketing Operations

• Support portfolio reporting, launch metrics, adoption tracking, and commercialization KPIs.
• Assist in maintaining product documentation and marketing assets.
• Contribute to quarterly business reviews and strategic planning activities.

What Success Looks Like

Within your first 12 months, you will:

• Support multiple product launches from planning through market introduction.
• Develop messaging and sales enablement content used by customer-facing teams.
• Establish credibility as a trusted partner to Product Management and Sales.
• Deliver market insights that influence product and commercialization decisions.
• Build expertise in transportation technology, mobility payments, and intelligent transportation systems.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
• 0-3 years of professional experience.
• Strong written, verbal, and presentation skills.
• Strong analytical and problem-solving abilities.
• Ability to synthesize complex information into clear business recommendations.
• Proficiency with Microsoft Office Suite, particularly PowerPoint and Excel.
• Curiosity, initiative, and a willingness to learn.

Preferred

• Internship or academic project experience in product marketing, product management, consulting, technology, transportation, mobility, or SaaS.
• Experience conducting market research and competitive analysis.
• Familiarity with CRM, marketing automation, analytics, or collaboration tools.
• Interest in transportation technologies, smart cities, mobility, AI, payments, or digital platforms.
• Strategic Thinking
• Market Analysis
• Storytelling & Communication
• Customer Empathy
• Business Acumen
• Analytical Problem Solving
• Cross-Functional Collaboration
• Comfort with ambiguity
• Project Management
• Executive Presentation Skills
• Learning Agility

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit for extended periods of time. Requires frequent use of keyboard and mouse, must be able to wear a headset for prolonged periods. The noise level in the work environment is usually moderate.

* TransCore complies with federal and state disability laws and provides reasonable accommodation for employees with disabilities.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.