Product Marketing Associate: GTM & Messaging

Aurora Energy Research; Austin (TX); In loco; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

International team

Office in East Austin

Descrizione del lavoro

Aurora Energy Research in Austin, TX is seeking an Associate Product Marketing Manager to shape how our products are positioned, launched, and adopted across North and Latin America. You will translate product capabilities into customer value and partner closely with Product, Sales, Marketing, and Client Solutions to bring market insights into the roadmap.

This role blends strategic thinking with hands-on execution across messaging, enablement, and go-to-market programs, supporting feature

Competenze

• 2+ years of experience supporting go-to-market, product marketing, or sales enablement in a B2B environment (technology, SaaS, data, or professional services)
• Ability to turn complex product concepts into clear, customer-focused messaging and error-free written materials
• Comfortable collaborating cross-functionally with Product, Sales, Marketing, and Client Solutions to drive outcomes
• Analytical mindset: you can use product usage data and qualitative feedback to drive strategic insights and improve messaging and programs
• Strong market research and competitive analysis skills

Mansioni

• Own and evolve core product messaging for the Americas, including value propositions, differentiators, personas, and use cases
• Support go-to-market planning and execution for feature releases and product launches, including timelines, product briefs, and cross-functional coordination
• Create and maintain sales enablement assets (e.g., pitch decks, one-pagers, battlecards, FAQs, demo narratives, collateral) and ensure field teams can use them effectively
• Develop and own narrative creation to support Marketing on customer-facing content that supports the full funnel (e.g. help drive the framing and messaging for Marketing’s case studies, webinars, emails, website copy)
• Work with Product Management team members to craft launch narratives, gather proof points, and ensure messaging reflects product reality and roadmap priorities
• Run competitive and market intelligence to inform positioning, pricing/packaging conversations, and sales motions, and share the insights across the company
• Analyze product engagement data to identify adoption gaps and experience improvements
• Drive product adoption and expansion by developing adoption and upsell/cross-sell messaging, in-product communications, and expansion use cases, and by informing audience segmentation in partnership with Marketing
• Measure and report the impact of launches and messaging (e.g., feature adoption, enablement usage, competitive win/loss, and message resonance) and iterate based on learnings
• Represent the “voice of the customer” by synthesizing customer feedback, win/loss insights, and regional trends for internal stakeholders

Conoscenze

GTM experience

Messaging

Cross-functional collaboration

Data analysis

Market research

Strumenti

Salesforce

Descrizione del lavoro

Aurora Energy Research in Austin, TX is seeking an Associate Product Marketing Manager to shape how our products are positioned, launched, and adopted across North and Latin America. You will translate product capabilities into customer value and partner closely with Product, Sales, Marketing, and Client Solutions to bring market insights into the roadmap.

This role blends strategic thinking with hands-on execution across messaging, enablement, and go-to-market programs, supporting feature