Product Marketing Strategist — GTM, Messaging & Launch

Wolters Kluwer; Yuma (AZ); On-site; USD 57,000 - 98,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401(k) plan

Paid parental leave

Job summary

Wolters Kluwer in the United States (Arizona) seeks a Product Marketing Specialist to shape product strategies by studying market trends and customer needs. You will collaborate with Marketing, Product, Sales, and other teams to craft campaigns and messaging that target key customer segments.

You will translate complex product capabilities into clear communications, support pricing analysis, and contribute to launch readiness.

Qualifications

• Bachelor's degree required.
• 3+ years of experience in product marketing, marketing, market research, or a related function.
• Work experience in Healthcare, Life Sciences, Phar or related field preferred.
• Strong written and verbal communication, analytical, research, and organizational skills.
• Ability to distill complex information into clear, compelling messaging.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promotions.
• Gather and synthesize customer, market, and competitive insights to identify trends and opportunities.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, and collateral.
• Translate product capabilities into audience-focused communications.
• Track marketing metrics and present findings to stakeholders.
• Coordinate reviews and activities for launch readiness.
• Support sales training, business-case development, and pricing analysis with senior team members and Finance.
• Maintain product marketing documentation and competitive intelligence resources.

Skills

Market analysis

Data interpretation

Content development

Project coordination

Collaboration

Tools proficiency

Education

Bachelor's degree

Tools

Microsoft Office

CRM

Excel

PowerPoint

AI tools

Marketing platforms

Job description

Wolters Kluwer in the United States (Arizona) seeks a Product Marketing Specialist to shape product strategies by studying market trends and customer needs. You will collaborate with Marketing, Product, Sales, and other teams to craft campaigns and messaging that target key customer segments.

You will translate complex product capabilities into clear communications, support pricing analysis, and contribute to launch readiness.