Product Marketing Specialist — GTM & Messaging Power

Wolters Kluwer; Lorida (FL); On-site; USD 57,000 - 98,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Plans

401(k)

FSA/HSA

Commuter Benefits

Tuition Assistance Plan

Vacation and Sick Time

Paid Parental Leave

Job summary

Wolters Kluwer is seeking a Product Marketing Specialist to translate customer and market insights into positioning, messaging, and launch materials. You will collaborate with Marketing, Product, Sales and other teams to shape product strategy and market alignment.

You will develop campaigns, support segmentation, personas, journeys, and use cases, and help prepare compelling communications and collateral while tracking marketing metrics for actionable insights.

Qualifications

• Bachelor's degree required.
• 3+ years of experience in product marketing or related function.
• Work experience in Healthcare, Life Sciences, Phar or related field is preferred.
• Strong written and verbal communication, analytical, research, and organizational skills.
• Ability to distill complex information into clear messaging.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promotions.
• Synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral.
• Translate product capabilities and customer benefits into clear, audience-focused communications.
• Track marketing metrics and present findings and recommendations to internal stakeholders.
• Coordinate cross-functional reviews and activities to support alignment and launch readiness.
• Support sales training, business-case development, and pricing analysis in partnership with senior team members and Finance.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.

Skills

Market analysis

Communication

Content development

Project coordination

Collaboration

Tools proficiency

Education

Bachelor's degree

Tools

Microsoft Office

CRM

Excel

AI tools

PowerPoint

Marketing platforms

Job description

Wolters Kluwer is seeking a Product Marketing Specialist to translate customer and market insights into positioning, messaging, and launch materials. You will collaborate with Marketing, Product, Sales and other teams to shape product strategy and market alignment.

You will develop campaigns, support segmentation, personas, journeys, and use cases, and help prepare compelling communications and collateral while tracking marketing metrics for actionable insights.