Associate Product Marketing Manager

Aurora Energy Research; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

International team

Office in East Austin

Job summary

Aurora Energy Research in Austin, TX is seeking an Associate Product Marketing Manager to shape how our products are positioned, launched, and adopted across North and Latin America. You will translate product capabilities into customer value and partner closely with Product, Sales, Marketing, and Client Solutions to bring market insights into the roadmap.

This role blends strategic thinking with hands-on execution across messaging, enablement, and go-to-market programs, supporting feature

Qualifications

• 2+ years of experience supporting go-to-market, product marketing, or sales enablement in a B2B environment (technology, SaaS, data, or professional services)
• Ability to turn complex product concepts into clear, customer-focused messaging and error-free written materials
• Comfortable collaborating cross-functionally with Product, Sales, Marketing, and Client Solutions to drive outcomes
• Analytical mindset: you can use product usage data and qualitative feedback to drive strategic insights and improve messaging and programs
• Strong market research and competitive analysis skills

Responsibilities

• Own and evolve core product messaging for the Americas, including value propositions, differentiators, personas, and use cases
• Support go-to-market planning and execution for feature releases and product launches, including timelines, product briefs, and cross-functional coordination
• Create and maintain sales enablement assets (e.g., pitch decks, one-pagers, battlecards, FAQs, demo narratives, collateral) and ensure field teams can use them effectively
• Develop and own narrative creation to support Marketing on customer-facing content that supports the full funnel (e.g. help drive the framing and messaging for Marketing’s case studies, webinars, emails, website copy)
• Work with Product Management team members to craft launch narratives, gather proof points, and ensure messaging reflects product reality and roadmap priorities
• Run competitive and market intelligence to inform positioning, pricing/packaging conversations, and sales motions, and share the insights across the company
• Analyze product engagement data to identify adoption gaps and experience improvements
• Drive product adoption and expansion by developing adoption and upsell/cross-sell messaging, in-product communications, and expansion use cases, and by informing audience segmentation in partnership with Marketing
• Measure and report the impact of launches and messaging (e.g., feature adoption, enablement usage, competitive win/loss, and message resonance) and iterate based on learnings
• Represent the “voice of the customer” by synthesizing customer feedback, win/loss insights, and regional trends for internal stakeholders

Skills

GTM experience

Messaging

Cross-functional collaboration

Data analysis

Market research

Tools

Salesforce

Job description

Associate Product Marketing Manager

Department: Software Solutions

Employment Type: Permanent - Full Time

Location: Austin, USA

Reporting To: Senior Product Lead

Description

Based in Austin, as an Associate Product Marketing Manager on the Americas Product team, you will help shape how our products are positioned, launched, and adopted across North and Latin America. You will translate product capabilities into clear customer value, partner closely with Product, Sales, Marketing, and Client Solutions, and bring market insights back into the roadmap. This role is ideal for a product marketer who enjoys combining strategic thinking with hands-on execution across messaging, enablement, and go-to-market programs.

Key Responsibilities

• Own and evolve core product messaging for the Americas, including value propositions, differentiators, personas, and use cases
• Support go-to-market planning and execution for feature releases and product launches, including timelines, product briefs, and cross-functional coordination.
• Create and maintain sales enablement assets (e.g., pitch decks, one-pagers, battlecards, FAQs, demo narratives, collateral) and ensure field teams can use them effectively
• Develop and own narrative creation to support Marketing on customer-facing content that supports the full funnel (e.g. help drive the framing and messaging for Marketing’s case studies, webinars, emails, website copy)
• Work with Product Management team members to craft launch narratives, gather proof points, and ensure messaging reflects product reality and roadmap priorities
• Run competitive and market intelligence to inform positioning, pricing/packaging conversations, and sales motions, and share the insights across the company
• Analyze product engagement data to identify adoption gaps and experience improvements
• Drive product adoption and expansion by developing adoption and upsell/cross-sell messaging, in-product communications, and expansion use cases, and by informing audience segmentation in partnership with Marketing
• Measure and report the impact of launches and messaging (e.g., feature adoption, enablement usage, competitive win/loss, and message resonance) and iterate based on learnings
• Represent the “voice of the customer” by synthesizing customer feedback, win/loss insights, and regional trends for internal stakeholders

What we are looking for

Required attributes:

• 2+ years of experience supporting go-to-market, product marketing, or sales enablement in a B2B environment (technology, SaaS, data, or professional services)
• Ability to turn complex product concepts into clear, customer-focused messaging and error-free written materials
• Comfortable collaborating cross-functionally with Product, Sales, Marketing, and Client Solutions to drive outcomes
• Analytical mindset: you can use product usage data and qualitative feedback to drive strategic insights and improve messaging and programs
• Strong market research and competitive analysis skills

Desirable attributes:

• Experience supporting product launches in the Americas and/or working with regionally distributed teams
• Familiarity with product and competitive analytics tools and CRM data (e.g. Salesforce) to inform positioning, messaging, and win/loss analysis
• Exposure to the energy, utilities, infrastructure, or enterprise software space

We strongly encourage women and candidates from diverse backgrounds to apply. There is evidence that people from under-represented groups may be less likely to apply unless they meet virtually every selection criterion. We urge candidates who meet at least some of the criteria to consider applying, especially if you are passionate about climate, energy, economics, data analytics, software, strategy, or consulting – there’s a role that’ll fit you at Aurora.

What we offer

• A fun, informal, collaborative, and international work culture
• A competitive salary package
• Access to regular coaching & mentoring sessions and the opportunity to learn from experienced professionals
• A brand-new office space in the vibrant and culturally rich East Austin area
• Access to the Aurora Academy, our training program, offers a range of opportunities to develop your skills within the responsibilities of your role and within the wider context of the industry.
• Access to our Employee Assistance Program (EAP), offering a complete support network that offers expert advice and compassionate guidance 24/7/365, covering a wide range of personal and professional aspects

The Company is committed to the principle that no employee or job applicant shall receive unfavorable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy and maternity.

The successful candidate would start as soon as possible. The team will review applications as they are received. Salary will be competitive with experience.