Product Marketing Associate: Campaigns & Launches

JP Morgan Chase; Wilmington (DE); On-site; USD 65,000 - 90,000; Full time

Job summary

JP Morgan Chase is hiring a Marketing Associate to join the Product Marketing team. This role supports the development, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, and adoption of Business Banking products.

You will collaborate with marketing, product, analytics, and creative teams to bring new launches to market, manage multi-channel campaigns, and continually optimize performance through data-driven insights.

Qualifications

• 2+ years of experience in marketing, product marketing, or campaign management.
• Experience supporting multi-channel marketing campaigns across digital channels.
• Strong project management and organizational skills.
• Proven ability to collaborate effectively across cross-functional teams.
• Analytical mindset with data-informed decision making and campaign optimization.

Responsibilities

• Help drive marketing campaigns that connect small business clients with solutions.
• Build partnerships with strategy, product, analytics, creative, and channel teams to support successful execution.
• Develop and execute integrated campaigns for new product launches, feature enhancements, and priority initiatives.
• Coordinate with marketing strategists and agencies to develop briefs and assets across channels (email, digital, landing pages).
• Move campaigns from concept through launch while aligning with timelines and business objectives.
• Support planning, audience targeting, measurement frameworks, and post-campaign reporting to identify optimization opportunities.
• Monitor milestones to ensure campaigns are on strategy, on time, and within budget.

Skills

Multi-channel marketing

Project management

Cross-functional collaboration

Analytical mindset

Job description

JP Morgan Chase is hiring a Marketing Associate to join the Product Marketing team. This role supports the development, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, and adoption of Business Banking products.

You will collaborate with marketing, product, analytics, and creative teams to bring new launches to market, manage multi-channel campaigns, and continually optimize performance through data-driven insights.