Product Marketing Associate: Launch Campaigns & Growth

JP Morgan Chase; Wilmington (DE); On-site; USD 70,000 - 100,000; Full time

Job summary

JP Morgan Chase is seeking a Marketing Associate - Product Marketing Associate to support the development, execution, and optimization of integrated marketing campaigns for Business Banking products. You will partner across marketing, product, analytics, and creative teams to bring new launches to market and drive awareness and adoption.

In this role, you will help plan campaigns, target audiences, measure performance, and report insights to optimize results.

Qualifications

• 2+ years of experience in marketing, product marketing, direct marketing, campaign management, or a related field.
• Experience supporting multi-channel marketing campaigns across digital channels.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Proven ability to collaborate effectively across cross-functional teams and manage stakeholder relationships.
• Analytical mindset with experience using data and insights to inform decision-making and campaign optimization.

Responsibilities

• Build strong partnerships with strategy, product, analytics, creative, and channel teams to support the successful execution of marketing initiatives.
• Manage the development and execution of integrated marketing campaigns supporting new product launches, feature enhancements, and priority business initiatives.
• Partner with marketing strategists and agency partners to develop campaign briefs and marketing assets across channels, including email, digital media, and landing pages.
• Coordinate with cross-functional teams to move campaigns from concept through launch while ensuring alignment with project timelines and business objectives.
• Support campaign planning, audience targeting, measurement frameworks, and post-campaign reporting to identify opportunities for optimization.
• Monitor project milestones and help ensure campaigns are delivered on strategy, on time, and within established budget parameters.
• Collaborate with key stakeholders, including: Marketing Strategy and Campaign Management teams, Product and Product Marketing teams, Brand and Creative partners, Internal and external agencies, Audience and Analytics teams, Legal, Risk, and Compliance partners

Skills

Marketing experience

Product marketing

Campaign management

Cross-functional collaboration

Job description

JP Morgan Chase is seeking a Marketing Associate - Product Marketing Associate to support the development, execution, and optimization of integrated marketing campaigns for Business Banking products. You will partner across marketing, product, analytics, and creative teams to bring new launches to market and drive awareness and adoption.

In this role, you will help plan campaigns, target audiences, measure performance, and report insights to optimize results.