Product Marketing Architect: ABM & Growth

Pearson; Helena (MT); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Annual incentive program

Job summary

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring our products to market, communicate their value, and develop targeted programs that drive awareness, engagement, and growth.

The role centers on product marketing and ABM, with additional responsibility for content development and digital campaigns. You will translate customer and market insights into clear positioning, compelling messaging, and go-to-market plans.

Qualifications

• Strong writing and storytelling skills with the ability to translate complex product information into compelling customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.

Responsibilities

• Develop and maintain product positioning, messaging, value propositions, and differentiators across assigned products and solutions.
• Translate product features into clear customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including audience targeting and campaigns.
• Develop messaging frameworks tailored to audiences, personas, markets, and use cases.
• Develop ABM strategies focused on high-value accounts and growth opportunities.
• Create account- and segment-specific strategies to move audiences toward conversion.
• Translate ABM strategies into integrated, multi-channel campaigns.
• Support campaign execution across email, paid digital, social, web, webinars, events, and nurture programs.
• Adapt product messaging for different audiences and channels while ensuring consistency.

Skills

Storytelling

Campaign management

Audience segmentation

Project management

Strategic thinking

Written communication

Job description

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring our products to market, communicate their value, and develop targeted programs that drive awareness, engagement, and growth.

The role centers on product marketing and ABM, with additional responsibility for content development and digital campaigns. You will translate customer and market insights into clear positioning, compelling messaging, and go-to-market plans.