Product Manager: Unified Ad Sales & Marketing Platform

Nbcuniversal; New York; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) plan and paid leave

Tuition reimbursement

Job summary

NBCUniversal’s Advertising Platforms & Operations (AP&O) leads product development, project management, and day-to-day operations of NBCU’s advertising technology suite. The Ad Sales & Marketing Platform Solutions Team supports Sales, Planning, Marketing, and Finance across national/global ad sales.

The Product Manager will enable sales enablement via Salesforce-oriented processes. The role emphasizes data integrity, process optimization, and training for new capabilities, with a

Qualifications

• 3+ years of marketing operations and automation experience.
• Bachelor's Degree, or equivalent experience.
• Strong background and working knowledge of Salesforce, Marketing Cloud Account Engagement (Pardot), and other marketing tools.
• Marketing automation experience (implementation, integrations, management, best practices).
• Experience with JIRA, Confluence, and/or similar project management tools.

Responsibilities

• Champion building out and maintaining our marketing system by working with key stakeholders across Ad Sales and Marketing.
• Promote One Platform marketing selling by supporting and enhancing NBCU Ad Sales and Marketing processes.
• Collaborate with National/Local Sales, Marketing, Research, Finance, and Sales Operations to optimize processes.
• Monitor and maintain data quality within the marketing database and systems.
• Create and deliver content, tools, and resources to help customers succeed.
• Translate business needs into detailed product and process requirements.
• Maintain documentation of process flows, user stories, and acceptance criteria.
• Monitor user adoption across content and tools; report on growth and program impact.

Skills

Salesforce

Marketing Cloud

Pardot

Marketing automation

JIRA

Confluence

Project management

Communication

Organizational skills

Cross-functional

Education

Bachelor's degree

Tools

Salesforce

Marketing Cloud

Pardot

Job description

NBCUniversal’s Advertising Platforms & Operations (AP&O) leads product development, project management, and day-to-day operations of NBCU’s advertising technology suite. The Ad Sales & Marketing Platform Solutions Team supports Sales, Planning, Marketing, and Finance across national/global ad sales.

The Product Manager will enable sales enablement via Salesforce-oriented processes. The role emphasizes data integrity, process optimization, and training for new capabilities, with a