Platform Product Manager, Ad Sales & Marketing

NBCUniversal; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Paid leave

Tuition reimbursement

Job summary

NBCUniversal’s Advertising Platforms & Operations (AP&O) is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division serves internal and external customers to support a $10B annual advertising business and builds the platform powering the future of NBCU’s advertising.

The Ad Sales & Marketing Platform Solutions Team provides support for Sales, Planning, Marketing, Research, Account Management and

Qualifications

• 3+ years of marketing operations and automation experience.
• Bachelor's Degree, or equivalent experience.
• Strong background and working knowledge of Salesforce, Marketing Cloud Account Engagement (Pardot), and other marketing tools (Marketing Cloud / Pardot certification preferred)
• Marketing automation experience (implementation, integrations, management, best practices)
• Experience with JIRA, Confluence, and/or similar project management tools
• Outstanding organizational skills and attention to detail as well as the ability to juggle multiple tasks and projects in a fast-paced environment
• Creative thinker that can generate innovative marketing concepts and work with a cross-functional team of stakeholders to drive execution of those plans
• Proven track record in communication excellence within a fast-paced environment with both external (customers, partners, and agencies) and internal teams
• Experience planning, launching, and measuring long-term marketing programs as a key project lead
• Experience reporting results and presenting data in a way that makes sense to executives and practitioners alike

Responsibilities

• Champion building out and maintaining our marketing system by working with key stakeholders across Ad Sales and Marketing ie. Sales Enablement, Trade Marketing, the COE, Sales, etc…
• Promote One Platform marketing selling by supporting and enhancing the existing NBCU Ad Sales and Marketing process to drive growth.
• Collaborate with National/Local Sales, Marketing, Research, Finance, and Sales Operations to optimize processes, particularly for priority initiatives from leadership.
• Help work towards AP&O’s north star of achieving data integrity by monitoring and maintaining data quality within the marketing database ie. Salesforce, the marketing look book - HighSpot, etc…
• Create and deliver valuable content, tools, and resources through various channels to help our customers succeed.
• Translate business needs into detailed product and process requirements.
• Maintain clear documentation of process flows, user stories, and acceptance criteria.
• Have a keen eye for monitoring and emphasizing user adoption across content, tools and systems.
• Report regularly on best-in-class membership growth and new program impact, highlighting what’s worked and what we could optimize.
• Stay ahead of the curve on the latest industry trends in sales, marketing, content, vendor enhancements, AI and events.
• Share best practices across sales enablement product success, the COE, AP&O and Salesforce Support teams.
• Ensure accuracy of Ad Sales data (i.e., accounts, contacts, leads, opportunities).
• Modify documentation as needed for supported properties and work with COE on changes to templates, training materials, quick reference guides, etc.
• Collaborate with COE to deliver training for new hires and on new capabilities.

Skills

Marketing operations

Salesforce

Pardot

Marketing automation

JIRA

Confluence

Project management

Attention to detail

Education

Bachelor's Degree or equivalent

Tools

Marketing Cloud

Pardot

JIRA

Confluence

Job description

NBCUniversal’s Advertising Platforms & Operations (AP&O) is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division serves internal and external customers to support a $10B annual advertising business and builds the platform powering the future of NBCU’s advertising.

The Ad Sales & Marketing Platform Solutions Team provides support for Sales, Planning, Marketing, Research, Account Management and