Product Manager (SEO SaaS Product)- Bilingual Mandarin Required

Cwill; Illinois; On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

401(k)

PTO

Paid Holidays

Insurance

Job summary

CWILL is seeking a Product Manager with deep SEO domain expertise to own SEOWILL's roadmap and execution. This role focuses on SEO-driven SaaS product development for Shopify brands and DTC merchants, with strong emphasis on Mandarin communication and cross-functional leadership.

You'll drive discovery to launch, define success metrics, and partner with Sales/CS to optimize conversions and retention. Base location in IL/NC/CA/TX/NJ preferred.

Qualifications

• Bilingual Mandarin Chinese, read/write/speak fluently.
• 3+ years of product management, with 1–2 years in SEO tools or SEO SaaS.
• Deep SEO fundamentals and organic traffic growth knowledge.
• Hands-on experience with SEO analytics tools.
• B2B SaaS product lifecycle ownership from discovery to launch.
• Data chops: SQL basics, Excel/dashboards, and A/B testing.

Responsibilities

• Own SEOWILL roadmap and drive delivery across diagnostics, keywords, page optimization, AI content, and reporting.
• Lead features from discovery through design, engineering and launch to post-launch review.
• Define success metrics for SEOWILL outputs: diagnostic scores, optimization suggestions, and AI content.
• Apply deep SEO knowledge to product decisions: keyword strategy, meta optimization, site architecture, crawlability, indexing, and Core Web Vitals.
• Stay current on search algorithms, GEO, AI search behavior, and the SEO tool landscape.
• Translate technical SEO concepts into merchant-friendly product experiences.
• Conduct user interviews with Shopify merchants and DTC brand owners.
• Track competitors and produce structured competitive analyses.
• Turn merchant pain points into prioritized product decisions.
• Define packaging, pricing tiers, and onboarding; partner with Sales/CS to improve trial-to-paid conversion.

Skills

Mandarin Chinese

PM experience

SEO fundamentals

SEO tools

B2B SaaS

SQL basics

Data analysis / dashboards

Tools

Google Search Console

Google Analytics

Ahrefs

Semrush

Similarweb

Job description

About the Role

Base Location Required:

NC, CA, IL, TX, NJ

SEOWILL is CWILL's SEO product for Shopify brands and DTC merchants — helping them improve site content quality, keyword coverage, search indexing, and organic traffic. The product is in active development, with upcoming capabilities spanning site diagnostics, keyword analysis, page optimization, AI content generation, GEO strategy, and SEO reporting.

We're looking for a Product Manager with real SEO domain expertise and SaaS product experience to own SEOWILL's roadmap and execution. This is not a trainee role — you're expected to bring deep SEO knowledge from day one and drive meaningful product outcomes independently.

What You'll Do

Product Planning & Delivery

• Own SEOWILL's product roadmap: prioritize features, write clear product specs, and drive execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting
• Lead features from discovery through design, engineering, and launch — to post-launch review
• Define what "good" looks like for SEOWILL's core outputs: diagnostic scores, optimization suggestions, and AI-generated content

SEO Domain

• Apply deep SEO knowledge to product decisions — keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content quality
• Stay current on search algorithm changes, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscape
• Translate technical SEO concepts into merchant-friendly product experiences

User & Market Research

• Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners
• Track competitors: SEO tools, AI content platforms, Shopify SEO apps — and produce structured competitive analysis
• Turn merchant pain points and market signals into prioritized product decisions

GTM & Commercialization

• Define product packaging, pricing tiers, conversion flows, and new user onboarding
• Partner with Sales and CS to improve trial-to-paid conversion and merchant retention

What We're Looking For

Required

• Bilingual Mandarin Chinese, able to read, write, speak in Mandarin
• 3+ years of product management experience, with at least 1–2 years focused on SEO tools, SEO SaaS, or content/marketing technology
• Deep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth
• Hands‑on experience with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar
• B2B SaaS product experience — comfortable owning the full product lifecycle from discovery to launch
• Data chops — SQL basics, Excel/dashboards, and A/B testing

Nice to Have

Shopify ecosystem experience (Shopify apps, DTC merchants, independent stores)

Background in AI content generation, GEO, or AI-powered SEO tool

Experience designing merchant onboarding or conversion optimization flow

Familiarity with technical SEO: structured data (schema.org), Google Search API, sitemap management

Has personally run SEO campaigns, built a website, or operated an online store

Starting Pay: 90 - 150k depends on experiences, open to negotiation

• 401(k)
• PTO
• Paid Holidays
• Insurance