Bilingual Mandarin Required Product Manager (SEO SaaS Product)

CWILL; North Carolina; On-site; USD 78,000 - 130,000; Full time

Benefits offered by this job

401(k)

PTO

Paid Holidays

Insurance

Job summary

CWILL is seeking a Product Manager with real SEO domain expertise to own SEOWILL's roadmap and execution. This is not a trainee role—you're expected to bring deep SEO knowledge from day one and drive meaningful product outcomes independently.

You will drive features end-to-end, translate SEO concepts into merchant-friendly experiences, and define packaging and onboarding. You will engage with Shopify merchants for interviews and competitive analyses to inform prioritization.

Qualifications

• 3+ years of product management experience with SEO tools or SaaS.
• Deep SEO fundamentals: keyword research, on-page optimization, site structure.
• Experience with SEO analytics tools: GSC, GA, Ahrefs, Semrush, Similarweb.
• B2B SaaS product lifecycle ownership from discovery to launch.
• Data chops: SQL basics, Excel dashboards, and A/B testing.
• Mandarin Chinese proficiency: native or near-native.

Responsibilities

• Own SEOWILL's product roadmap: prioritize features across diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting.
• Lead features from discovery through design, engineering, and launch — to post-launch review.
• Define what "good" looks like for SEOWILL's core outputs: diagnostic scores, optimization suggestions, and AI-generated content.
• Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners.
• Track competitors and produce structured competitive analyses.
• Define product packaging, pricing tiers, conversion flows, and onboarding.

Skills

Product management

SEO fundamentals

Data analysis

SQL basics

Excel dashboards

A/B testing

Mandarin Chinese

Tools

Google Search Console

Google Analytics

Ahrefs

Semrush

Similarweb

Job description

About The Role

SEOWILL is CWILL's SEO product for Shopify brands and DTC merchants — helping them improve site content quality, keyword coverage, search indexing, and organic traffic. The product is in active development, with upcoming capabilities spanning site diagnostics, keyword analysis, page optimization, AI content generation, GEO strategy, and SEO reporting.

We're looking for a Product Manager with real SEO domain expertise and SaaS product experience to own SEOWILL's roadmap and execution. This is not a trainee role — you're expected to bring deep SEO knowledge from day one and drive meaningful product outcomes independently.

What You'll Do

Product Planning & Delivery

• Own SEOWILL's product roadmap: prioritize features, write clear product specs, and drive execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting
• Lead features from discovery through design, engineering, and launch — to post-launch review
• Define what "good" looks like for SEOWILL's core outputs: diagnostic scores, optimization suggestions, and AI-generated content

SEO Domain

• Apply deep SEO knowledge to product decisions — keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content quality
• Stay current on search algorithm changes, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscape
• Translate technical SEO concepts into merchant-friendly product experiences

User & Market Research

• Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners
• Track competitors: SEO tools, AI content platforms, Shopify SEO apps — and produce structured competitive analysis
• Turn merchant pain points and market signals into prioritized product decisions

GTM & Commercialization

• Define product packaging, pricing tiers, conversion flows, and new user onboarding
• Partner with Sales and CS to improve trial-to-paid conversion and merchant retention

Requirements

What We're Looking For

Required

• 3+ years of product management experience, with at least 1-2 years focused on SEO tools, SEO SaaS, or content/marketing technolog
• Deep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth
• Hands-on experience with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar
• B2B SaaS product experience — comfortable owning the full product lifecycle from discovery to launch
• Data chops — SQL basics, Excel/dashboards, and A/B testing
• Mandarin Chinese proficiency: native or near-native (first or second language required)

Nice to Have

• Shopify ecosystem experience (Shopify apps, DTC merchants, independent stores)
• Background in AI content generation, GEO, or AI-powered SEO tool
• Experience designing merchant onboarding or conversion optimization flow
• Familiarity with technical SEO: structured data (schema.org), Google Search API, sitemap management
• Has personally run SEO campaigns, built a website, or operated an online store

Benefits

Starting Pay: 70 - 130k depends on experiences, open to negotiation

• 401(k)
• PTO
• Paid Holidays
• Insurance