SEO SaaS Product Manager for Growth—Shopify & DTC

CWILL; California; On-site; USD 100,000 - 170,000; Full time

Job summary

CWILL is a post-purchase and retention suite built for Shopify brands. We’re seeking a Product Manager with deep SEO expertise to own SEOWILL’s roadmap, driving outcomes for diagnostics, optimization, and AI-generated content.

You’ll partner with engineering, design, and sales to prioritize features, conduct user interviews with Shopify merchants, and translate SEO concepts into merchant-friendly experiences. Mandarin fluency is required; 3+ years in PM with SaaS SEO experience.

Qualifications

• 3+ years of product management experience, including SEO SaaS experience.
• Deep SEO fundamentals and practical knowledge of optimization techniques.
• Experience with SEO analytics tools (GA, GSC, Ahrefs, Semrush).
• B2B SaaS product lifecycle ownership from discovery to launch.
• SQL basics and data-driven decision making.

Responsibilities

• Own SEOWILL product roadmap from discovery to launch.
• Define core outputs: diagnostic scores, optimization suggestions, AI content quality.
• Collaborate with engineering, design, and sales to drive features.
• Translate SEO concepts into merchant-friendly experiences.
• Conduct user interviews and competitive analysis to inform priorities.
• Define pricing tiers and onboarding flows.

Skills

Product management

SEO tools

Bilingual Mandarin

B2B SaaS

Data analytics

SQL basics

A/B testing

Tools

Google Analytics

Google Search Console

Ahrefs

Semrush

Similarweb

Job description

CWILL (pronounced 'quill') is a post-purchase and retention suite built for Shopify brands. Reduce support tickets, recover lost revenue from returns, and turn one-time buyers into loyal fans — with tools purpose-built for every touchpoint that follows the sale.

Learn more: www.cwill.com

Base Location Required:

NC, CA, IL, TX, NJ

"SEO and Speed" (previous named SEOWILL) is CWILL's SEO product for Shopify brands and DTC merchants: helping them improve site content quality, keyword coverage, search indexing, and organic traffic. The product is in active development, with upcoming capabilities spanning site diagnostics, keyword analysis, page optimization, AI content generation, GEO strategy, and SEO reporting.

We're looking for a Product Manager with real SEO domain expertise and SaaS product experience to own "SEO and Speed"'s roadmap and execution. This is not a trainee role — you're expected to bring deep SEO knowledge from day one and drive meaningful product outcomes independently.

Responsibilities

What You'll Do

Product Planning & Delivery

• Own SEOWILL's product roadmap: prioritize features, write clear product specs, and drive execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting
• Lead features from discovery through design, engineering, and launch — to post-launch review
• Define what "good" looks like for SEOWILL's core outputs: diagnostic scores, optimization suggestions, and AI-generated content

SEO Domain

• Apply deep SEO knowledge to product decisions — keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content quality
• Stay current on search algorithm changes, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscape
• Translate technical SEO concepts into merchant-friendly product experiences

User & Market Research

• Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners
• Track competitors: SEO tools, AI content platforms, Shopify SEO apps — and produce structured competitive analysis
• Turn merchant pain points and market signals into prioritized product decisions
• Define product packaging, pricing tiers, conversion flows, and new user onboarding
• Partner with Sales and CS to improve trial-to-paid conversion and merchant retention

Required:

• Bilingual Mandarin Chinese, able to read, write, speak in Mandarin
• 3+ years of product management experience, with at least 1–2 years focused on SEO tools, SEO SaaS, or content/marketing technology
• Deep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth
• Hands-on experience with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar
• B2B SaaS product experience — comfortable owning the full product lifecycle from discovery to launch
• Data chops — SQL basics, Excel/dashboards, and A/B testing

Nice to Have

Shopify ecosystem experience (Shopify apps, DTC merchants, independent stores)

Background in AI content generation, GEO, or AI-powered SEO tool

Experience designing merchant onboarding or conversion optimization flow

Familiarity with technical SEO: structured data (schema.org), Google Search API, sitemap management

• Has personally run SEO campaigns, built a website, or operated an online store

Starting Pay: 100 - 170k depends on experiences, open to negotiation