Product Manager, Premium Member Lifecycle Experience

Superpower; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

A leading health lifestyle brand in San Francisco is seeking a Product Manager for Member Lifestyle Experience. You will design and own the member journey from first interaction through long-term engagement. This role combines experience design, behavioral psychology, and product strategy to craft engaging, premium experiences. The ideal candidate will have a background in marketing, UX or design, and must be customer obsessed, responsible, and detail-oriented. You will collaborate closely with Product, Growth, and Design teams to enhance member activation, engagement, and retention.

Qualifications

• Fascinated by customer psychology and designing for behavior.
• High IQ and high EQ to understand systems and people.
• Experience in high-velocity execution and rapid iteration.

Responsibilities

• Design and refine every step of the member journey.
• Develop lifecycle playbooks and brand guidelines for consistency.
• Craft all product and lifecycle marketing messaging.

Skills

Execution with urgency

Ownership mentality

Attention to detail

Understanding customer psychology

Effective communication

Ability to handle ambiguity

Education

Background in marketing, UX, or design

Job description

A leading health lifestyle brand in San Francisco is seeking a Product Manager for Member Lifestyle Experience. You will design and own the member journey from first interaction through long-term engagement. This role combines experience design, behavioral psychology, and product strategy to craft engaging, premium experiences. The ideal candidate will have a background in marketing, UX or design, and must be customer obsessed, responsible, and detail-oriented. You will collaborate closely with Product, Growth, and Design teams to enhance member activation, engagement, and retention.