Product Manager - Monetization and Expansion

Novakid School; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote work

AI-driven education

Dynamic team

Unlimited holidays

Job summary

Novakid School, a global online English education platform for children, seeks a Senior Product Manager for Monetization & Expansion. You will own the Parent Area storefront, add-ons and upgrades, and pricing experiments to drive revenue and ARPU.

You will work with a remote team of designers and developers, shaping purchase journeys, bundles, and promotions across markets with a focus on measurable revenue impact and customer satisfaction.

Qualifications

• 4+ years in a PM role with monetization, pricing, checkout or subscription growth in a B2C product.
• Track record of in-product upsell, cross-sell or add-on flows with revenue impact.
• Strong experimentation skills: test design, sample sizing, guardrails, readouts.
• Understanding of subscription billing and payment providers (e.g., Stripe).
• Experience in EdTech or family products is a plus.

Responsibilities

• Own the roadmap for the Parent Area as a storefront for add-ons and upgrades.
• Improve purchase, upgrade and win-back journeys to lift conversion to paid.
• Build configurable catalogue, bundling, pricing and promo logic for launches.
• Run the experimentation programme for offers, bundles and pricing.
• Define product events and eligibility signals for in-app nudges and CRM segments.
• Collaborate with Content and Pedagogy to launch paid products for families.
• Adapt flows by market, balancing self-service and manager-assisted buying.

Skills

Monetization strategy

Pricing optimization

Checkout optimization

A/B testing

Remote collaboration

JIRA

Slack

Fluent English

Tools

JIRA

Slack

Job description

Senior Product Manager – Monetization & Expansion Focus: Parent Area, Add-ons & Upgrades, Purchase Journeys, Monetization Experiments

Описание: Novakid is a global leader in online English education for children aged 4–12, serving 100,000+ students across 50+ countries. As Senior Product Manager for Monetization & Expansion, you will own how existing Novakid families discover and buy additional courses, products and services, and be fully accountable for the product metrics behind them, including added revenue and ARPU. Your goal is to turn the Parent Area and other in-product touchpoints into a scalable self-service channel for add-ons and upgrades. You will own the product, offer, pricing and experimentation decisions that drive results, supported by our Revenue Growth Lead across Sales and CRM.

Задачи:

• Work with a team of designers and developers (with access to analytical and research resources).
• Own the roadmap for the Parent Area as a storefront for add-ons and upgrades: placement, merchandising, pricing visibility and one-tap purchase.
• Improve purchase, upgrade and win-back journeys to lift conversion from offer view to paid.
• Build configurable catalogue, bundling, pricing and promo logic so new offers launch without engineering effort each time.
• Run the experimentation programme for offers, bundles and pricing, with clear guardrails on retention, refunds and parent satisfaction.
• Define the product events and eligibility signals that power in-app nudges and CRM segments.
• Work with Content and Pedagogy to discover, validate and launch new paid products that children learn from and parents value.
• Adapt flows by market, balancing self-service and manager-assisted buying and local pricing conditions.
• 4+ years’ experience in a PM role, including 2+ years owning monetization, pricing, checkout or subscription growth in a B2C subscription product.
• A track record of shipping in-product upsell, cross-sell or add-on flows with measurable revenue impact.
• Strong experimentation skills: test design, sample sizing, guardrails and honest readouts.
• Understanding of subscription billing, entitlements and payment providers such as Stripe.
• EdTech or family products experience, where parent and child are different users, is a strong plus.
• You thrive in a 100% remote, distributed team environment (core hours GMT+3) and are a master of tools like JIRA and Slack.
• Excellent spoken and written English.

Условия:

• Fully remote work
• A chance to shape the future of AI-driven education
• A fun, dynamic team that loves building innovative products
• Unlimited holidays, because we trust you to deliver