Senior Product Manager - Monetization and Expansion (Remote)

Novakid School; United States; Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

Fully remote work

AI-driven education impact

Dynamic team and innovative products

Unlimited holidays

Job summary

Novakid School is seeking a Senior Product Manager for Monetization & Expansion to own how families discover and buy add-ons, upgrades and paid products in the Parent Area, with revenue and ARPU accountability.

You will lead pricing, experiments and the end-to-end checkout experience, collaborate with design, eng and CRM, and adapt flows by market while maintaining a 100% remote, distributed team.

Qualifications

• 4+ years in a PM role with monetization experience.
• 2+ years owning monetization, pricing, checkout or subscriptions.
• Track record of in-product upsell and revenue impact.
• Expertise with Stripe or similar payment providers.
• EdTech or family products experience is a strong plus.
• Strong English, remote collaboration in distributed teams.

Responsibilities

• Own the Parent Area roadmap as a storefront for add-ons and upgrades.
• Define placement, merchandising, pricing visibility and one-tap purchase.
• Improve purchase, upgrade and win-back journeys to lift conversion.
• Build configurable catalogue, bundles, pricing and promo logic.
• Run the experimentation programme for offers, bundles and pricing.
• Define product events and eligibility signals for in-app nudges.
• Work with Content and Pedagogy to discover, validate and launch new paid products.
• Adapt flows by market, balancing self-service and manager-assisted buying.

Skills

Monetization & expansion

Pricing strategy

Experimentation

Product lifecycle

Remote collaboration

English communication

Tools

JIRA

Slack

Stripe

Job description

Novakid is a global leader in online English education for children aged 4–12, serving 100,000+ students across 50+ countries. As Senior Product Manager for Monetization & Expansion, you will own how existing Novakid families discover and buy additional courses, products and services, and be fully accountable for the product metrics behind them, including added revenue and ARPU.

Your goal is to turn the Parent Area and other in-product touchpoints into a scalable self-service channel for add-ons and upgrades. You will own the product, offer, pricing and experimentation decisions that drive results, supported by our Revenue Growth Lead across Sales and CRM.

Senior Product Manager – Monetization & Expansion

Focus: Parent Area, Add-ons & Upgrades, Purchase Journeys, Monetization Experiments

What you’ll do

• Work with a team of designers and developers (with access to analytical and research resources).

• Own the roadmap for the Parent Area as a storefront for add-ons and upgrades: placement, merchandising, pricing visibility and one-tap purchase.

• Improve purchase, upgrade and win-back journeys to lift conversion from offer view to paid.

• Build configurable catalogue, bundling, pricing and promo logic so new offers launch without engineering effort each time.

• Run the experimentation programme for offers, bundles and pricing, with clear guardrails on retention, refunds and parent satisfaction.

• Define the product events and eligibility signals that power in-app nudges and CRM segments.

• Work with Content and Pedagogy to discover, validate and launch new paid products that children learn from and parents value.

• Adapt flows by market, balancing self-service and manager-assisted buying and local pricing conditions.

What you’ll have

• 4+ years’ experience in a PM role, including 2+ years owning monetization, pricing, checkout or subscription growth in a B2C subscription product.

• A track record of shipping in-product upsell, cross-sell or add-on flows with measurable revenue impact.

• Strong experimentation skills: test design, sample sizing, guardrails and honest readouts.

• Understanding of subscription billing, entitlements and payment providers such as Stripe.

• EdTech or family products experience, where parent and child are different users, is a strong plus.

• You thrive in a 100% remote, distributed team environment (core hours GMT+3) and are a master of tools like JIRA and Slack.

• Excellent spoken and written English.

What we offer

• Fully remote work

• A chance to shape the future of AI-driven education

• A fun, dynamic team that loves building innovative products

• Unlimited holidays, because we trust you to deliver