Product Manager, Member Engagement — Unlimited PTO

Ash Wellness, Inc.; New York (NY); Sur place; USD 95 000 - 135 000; Plein temps

Avantages offerts par ce poste

Unlimited vacation

Company lunches

Stock options

401k

Health benefits

Résumé du poste

Ash Wellness, Inc. is seeking a Product Manager, Member Engagement to join our Platform team.

You will own the member engagement product roadmap, including email, SMS, and AI-powered voice outreach, and partner with engineers, product managers, and marketing to deliver high quality content that reaches members where they are. This role focuses on optimizing campaigns in Customer.io, analyzing data to improve performance, and driving experimentation to lift engagement.

Qualifications

• 3–5 years of product management experience.
• Proven results moving conversion or retention metrics.
• Strong analytics fluency.
• Experience bringing AI-driven capabilities into consumer-facing product experiences preferred.
• Knowledge of and experience managing CRM tools, like HubSpot or Customer.io, and AI voice calling tools like Bland.ai.

Responsabilités

• Configure and manage client campaigns in Customer.io, including audience segmentation, trigger logic, message sequencing, and A/B testing across outreach touchpoints.
• Dive into engagement data to identify drop-off points and surface opportunities for roadmap investments.
• Drive experimentation to increase member engagement rates.
• Collaborate with Platform engineering to ship improvements to the member engagement engine.
• Partner with marketing to refine message content, tone, and timing for diverse member populations.
• Educate internal teams on capabilities and constraints of notification and outreach systems.

Connaissances

Data-driven

Analytical mindset

Cross-functional

Communication

Leadership

Outils

HubSpot

Customer.io

Bland.ai

Description du poste

Ash Wellness, Inc. is seeking a Product Manager, Member Engagement to join our Platform team.

You will own the member engagement product roadmap, including email, SMS, and AI-powered voice outreach, and partner with engineers, product managers, and marketing to deliver high quality content that reaches members where they are. This role focuses on optimizing campaigns in Customer.io, analyzing data to improve performance, and driving experimentation to lift engagement.