Product Manager, Member Engagement

Ash Wellness, Inc.; New York (NY); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Unlimited vacation

Company lunches

Stock options

401k

Health benefits

Job summary

Ash Wellness, Inc. is seeking a Product Manager, Member Engagement to join our Platform team.

You will own the member engagement product roadmap, including email, SMS, and AI-powered voice outreach, and partner with engineers, product managers, and marketing to deliver high quality content that reaches members where they are. This role focuses on optimizing campaigns in Customer.io, analyzing data to improve performance, and driving experimentation to lift engagement.

Qualifications

• 3–5 years of product management experience.
• Proven results moving conversion or retention metrics.
• Strong analytics fluency.
• Experience bringing AI-driven capabilities into consumer-facing product experiences preferred.
• Knowledge of and experience managing CRM tools, like HubSpot or Customer.io, and AI voice calling tools like Bland.ai.

Responsibilities

• Configure and manage client campaigns in Customer.io, including audience segmentation, trigger logic, message sequencing, and A/B testing across outreach touchpoints.
• Dive into engagement data to identify drop-off points and surface opportunities for roadmap investments.
• Drive experimentation to increase member engagement rates.
• Collaborate with Platform engineering to ship improvements to the member engagement engine.
• Partner with marketing to refine message content, tone, and timing for diverse member populations.
• Educate internal teams on capabilities and constraints of notification and outreach systems.

Skills

Data-driven

Analytical mindset

Cross-functional

Communication

Leadership

Tools

HubSpot

Customer.io

Bland.ai

Job description

About the Role

Ash is seeking a Product Manager, Member Engagement to join our Platform team. In this role, you'll own the member engagement product roadmap including email, SMS, and AI-powered voice outreach from channel logic and configuration to performance measurement and iteration. You'll collaborate with product managers, engineers, and the marketing team to deliver high-quality member engagement content. This role is foundational as outreach is the first and often only chance to reach members who've been missed by traditional care. The work you do here turns a mailed kit into a completed test, and a completed test into a closed gap in care, directly impacting health outcomes for hundreds of thousands of members.

Responsibilities

• Configure and manage client campaigns in Customer.io, including audience segmentation, trigger logic, message sequencing, and A/B testing across outreach touchpoints.
• Dive into engagement data to identify drop-off points, surface opportunities for further targeting, and build the case for roadmap investments that improve program performance.
• Drive experimentation where applicable to increase member engagement rates.
• Work alongside Senior Product Manager and Platform engineering team to ship improvements to the member engagement engine.
• Collaborate with the marketing team to refine message content, tone, and timing for diverse member populations to drive action in the home.
• Serve as the internal expert on how our notification and outreach systems work, educating Client Delivery, Sales, and Operations on capabilities and constraints

Qualities

• Our ideal candidate is a mission-driven, motivated multi-tasker who finds fulfillment in doing work that has real impact.
• Command a high bar for product experiences and leverage patient-centered design principles to guide your decision-making.
• Analytical mindset with demonstrated ability to use data to drive product decisions and measure success.
• Self-starter who proactively identifies opportunities to improve the product and user experience.
• Excellent communication and leadership skills, with the ability to bridge conversation across external clients, internal stakeholders, and engineering.

Requirements

• 3-5 years of product management experience.
• Proven results moving conversion or retention metrics.
• Strong analytics fluency.
• Experience bringing AI-driven capabilities into consumer-facing product experiences preferred.
• Knowledge of and experience managing CRM tools, like HubSpot or Customer.io, and AI voice calling tools like Bland.ai.

About Ash

Ash is a leading at-home health care platform that enables organizations to close care gaps and improve medication adherence by bringing lab-quality testing and remote patient monitoring directly into members’ homes. Combining an AI-driven engagement model with a customizable white-label experience, Ash successfully activates hard-to-reach populations at scale. The platform has helped clients connect over one million members with essential health services, including hormonal health, chronic condition management, sexual health screening, cancer screening, and beyond.

Founded in 2019 with a mission to make healthcare more inclusive and accessible for all, Ash works with organizations across the nation in the Digital Health, Public Health, and Payer sectors. Ash maintains full HIPAA compliance, and its network of laboratories holds CLIA certification and CAP accreditation. Discover more by visiting www.poweredbyash.com.

What we offer

• The opportunity to join a mission driven team and play a crucial role in shaping the future of the company.
• Inclusive and transparent social culture.
• Challenging work, fast learning cycles, practical training, and meaningful feedback. We want to learn from every member of the team and bring fresh ideas to the table every day.
• Flexible working environment with unlimited vacation time and company provided team lunches.
• Competitive pay, full health benefits (medical, dental, vision), stock options, 401k program.

Commitment to Diversity, Equity, and Inclusion

Ash values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems in making healthcare more accessible and inclusive. We need a diverse team that can bring different perspectives and approaches, and whose experiences reflect the full set of stakeholders we seek to serve. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.