Product Manager, MarTech & Personalization

LendingClub; San Francisco (CA); Hybrid; USD 147,000 - 173,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Wellness programs

Flexible time off

Parental leave

Job summary

Happen Bank, headquartered in the U.S., is seeking a Product Manager to lead capabilities across Salesforce Marketing Cloud and Personalization. The role focuses on real-time personalization, cross-sell communications, and engaging member experiences across platforms.

The position collaborates with Marketing, Data, Engineering, Design, Research, and Product leaders to translate needs into scalable MarTech capabilities. Hybrid work model in San Francisco with in-person days.

Qualifications

• 3+ years of Product Management experience in marketing technology or related platforms.
• Bachelor's degree or higher, or equivalent combination of education and experience.
• Strong analytical and quantitative skills to translate data into product recommendations.
• Experience with Agile development and collaborating with Engineering teams.
• Excellent written and verbal communication across technical and non-technical audiences.
• Ability to manage multiple projects and priorities while delivering quality.
• Willingness to explore AI to improve personalization and workflows.
• Attention to data accuracy and customer data sensitivity.

Responsibilities

• Gather, refine, and prioritize website and member communications with stakeholders.
• Lead capabilities across SFMC and SFMC Personalization for real-time personalization.
• Create technical specs and requirements for engineering including data integrations.
• Define data requirements for cross-sell communications with data teams.
• Identify and resolve issues in cross-sell communications and derive insights.
• Own the MarTech Jira board and support Agile ceremonies.
• Prioritize MarTech roadmap with cross-functional leaders.
• Lead projects from discovery to launch and post-launch support.

Skills

Product management

Analytical skills

Agile development

Communication

Cross-functional

Education

Bachelor's degree or higher

Tools

Salesforce Marketing Cloud

Salesforce Marketing Cloud Personalization

Salesforce Interaction Studio

Jira

Job description

Happen Bank, headquartered in the U.S., is seeking a Product Manager to lead capabilities across Salesforce Marketing Cloud and Personalization. The role focuses on real-time personalization, cross-sell communications, and engaging member experiences across platforms.

The position collaborates with Marketing, Data, Engineering, Design, Research, and Product leaders to translate needs into scalable MarTech capabilities. Hybrid work model in San Francisco with in-person days.